Google to open Click Tracker Certification Applications for 2024
Google this week announced the opening of the application window for its Click Tracker Certification program for 2024.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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PayPal to build a new advertising platform
PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.
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Chrome introduces Minimized Custom Tabs for enhanced in-app browsing
Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.
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Independent Measurement arrives for Twitch Ads
AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.
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Chromebook Plus: A comprehensive look at new features and updates
Google this week announced a wave of updates for Chromebooks, with a particular focus on Chromebook Plus models. These updates include new built-in Google AI features, improved integration with other Google services, and several new Chromebook devices.
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Landing Pages: A Crucial Element for PPC Success
Simply driving traffic to a website isn't enough. To maximize the return on investment (ROI) from PPC campaigns, businesses need effective landing pages.
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European Data Protection Board scrutinizes data practices of Large Language Model ChatGPT
The European Data Protection Board (EDPB) this week published a report by its ChatGPT taskforce. This taskforce was established to investigate the data collection and processing practices of ChatGPT, a large language model (LLM) chatbot developed by OpenAI.
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Facial recognition in Airports: EDPB prioritizes user control over biometric data
This decision comes amidst growing concerns around the world about the use of biometric data for passenger identification.
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Understanding Publisher Provided Signals in Google Ad Manager
This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.
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Microsoft Clarity vs. Google Analytics 4: a detailed comparison
Microsoft this week published a blog post detailing the functionalities of Clarity as an alternative to Google Analytics 4 (GA4). This article explores the key features of Clarity, its potential benefits for website analysis, and how it compares to GA4.
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Apple revamps Developer Forums to enhance support and community
Apple this week announced a significant redesign of its Developer Forums, coinciding with the annual Worldwide Developers Conference (WWDC24).
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Looker Studio updates: new features and community migration
The update introduces a new centralized forum for the Looker Studio community, integrates Looker drill-down functionalities, and introduces several new partner connectors to the Looker Studio Report Gallery.
