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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
New open-source solution aims to simplify reporting and improve performance for Demand Gen campaigns.
Canada's Federal Court of Appeal finds Facebook failed to obtain meaningful consent and adequately safeguard Canadian user data between 2013-2015, overturning lower court decision.
Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.
by Luis Rijo
Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.
by Luis Rijo
New open-source solution aims to simplify reporting and improve performance for Demand Gen campaigns.
by Luis Rijo
Canada's Federal Court of Appeal finds Facebook failed to obtain meaningful consent and adequately safeguard Canadian user data between 2013-2015, overturning lower court decision.
by Luis Rijo
EU's highest court sides with European Commission in long-running tax dispute involving tech giant and Ireland.
by Luis Rijo
Google Chrome ends support for First Input Delay (FID) metric, prioritizing Interaction to Next Paint for web performance measurement.
by Luis Rijo
AG Medina's opinion suggests Google's refusal to allow third-party access to Android Auto could violate EU competition laws.
by Luis Rijo
IMY imposes fines totaling 45 million SEK on two pharmacy chains for improperly sharing customer data through Meta Pixel tool.
by Luis Rijo
Privacy authority orders media company to revamp cookie banners, citing lack of clear opt-out and misleading designs
by Luis Rijo