Google unveils new Gemini features at I/O 2024
Google today unveiled a suite of new features and functionalities for its large language model (LLM) Gemini at its annual developer conference, Google I/O 2024.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Amazon Marketing Cloud (AMC) now offers deeper insights with offline sales data
Amazon Ads this month announced an upgrade to Amazon Marketing Cloud (AMC) with the introduction of NCS CPG Insights Stream.
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GA4: Session Timeouts and Engaged Sessions explained
Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.
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German Data Protection Authorities issue first guidelines on AI and Privacy
On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.
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The CMA's View on Google's Privacy Sandbox
The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.
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The controversial Google Paid Channels Last Click reporting attribution model
Long questioned the "Google paid channels last click" model, which attributes 100% of the conversion value to the last Google Ads channel a customer interacted with before converting.
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IAB Tech Lab unveils GPP Extensions: addressing privacy regulations with state-specific solutions
GPP Extensions are designed to address the growing complexity of data privacy regulations, particularly within the United States, where state-specific privacy laws are emerging alongside existing federal regulations.
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Microsoft Clarity unveils Copilot: AI-powered insights for streamlined user experience analysis
Microsoft Clarity, a free behavioral analytics tool for websites, this month announced the launch of Copilot, a suite of features powered by generative AI through Large Language Models (LLMs).
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IAB Tech Lab explores Differential Privacy for ad targeting
This paper explores the concept of differential privacy as a potential solution for balancing user privacy with the need for effective ad targeting within a landscape of increasing privacy regulations.
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Comscore reports Mixed Q1 2024, navigates challenges in measurement landscape
Comscore (NASDAQ: SCOR) this week released its financial results for the first quarter ended March 31, 2024. The report highlights a mixed bag for Comscore, with some areas showing growth and others facing headwinds.
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AppLovin reports strong Q1 2024, highlighting growth in mobile advertising and software platform
AppLovin (NASDAQ: APP), a leading mobile advertising platform and software company, this week released its financial results for the first quarter of 2024.
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LG Ad Solutions embraces Unified ID 2.0
Developed by The Trade Desk, UID2 is an identifier designed to function within the evolving identity landscape of the open internet.
