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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.
New Export API from Amazon Ads simplify data retrieval across ad formats, replacing snapshots API by October 15, 2024.
Google's AdsLiaison confirms Audience Insights bug affecting some accounts.
by Luis Rijo
Google's AdsLiaison confirms Audience Insights bug affecting some accounts.
by Luis Rijo
Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.
by Luis Rijo
New Export API from Amazon Ads simplify data retrieval across ad formats, replacing snapshots API by October 15, 2024.
by Luis Rijo
New Gemini AI capabilities in Looker Studio streamline data analysis and presentation for Pro users.
by Luis Rijo
New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.
by Luis Rijo
Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.
by Luis Rijo
New data unveils top holiday destinations and optimal flight booking times for U.S. travelers in 2024.
by Luis Rijo
Magnite introduces new features in Control Center to help publishers improve audience strategies and monetization.
by Luis Rijo