Vistar Media acquires ADstruc
Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization
Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.
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Kantar earns recognition as TikTok Measurement Partner for Brand Lift Studies
Kantar this month been named a TikTok Measurement Partner for Brand Lift studies. This designation signifies Kantar's expertise in evaluating the impact of advertising campaigns on the TikTok platform.
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Google Ads Introduces IP address exclusions in Performance Max campaigns
Google Ads yesterday unveiled a new feature designed to provide marketers with greater control over ad delivery within Performance Max campaigns. IP address exclusions allow marketers to block specific IP addresses or network ranges from seeing their ads.
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Display & Video 360: Audience profile analysis deprecation announced
Google this week announced the upcoming removal of the Audience Profile Analysis feature within Display & Video 360 (DV360).
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Apple announces updated App Store Privacy requirements for developers
Apple announced last week upcoming changes to the App Store review process, with a focus on increased transparency and user privacy for third-party app developers.
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Pichai discusses AI Strategy and Search Innovation on Q1 earnings call
A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.
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Study: Generative AI poised to accelerate economic growth, create new jobs
Released on April 25, 2024, the report highlights the potential of this technology to act as a powerful economic driver.
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FTC strengthens health data protections with updated breach notification rule
The Federal Trade Commission (FTC) this week announced a significant update to the Health Breach Notification Rule (HBNR). This update aims to strengthen protections for consumers' health data in the digital age.
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DeepL launches AI writing assistant, DeepL Write Pro, for businesses
This marks a significant development for DeepL, as it represents their first product built on their own Large Language Model (LLM) technology.
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Salesforce unveils AI-Powered tools to help banks resolve transaction disputes faster
These capabilities, built on the Einstein 1 Platform, integrate with Salesforce Financial Services Cloud to leverage customer data and automate manual tasks, aiming to improve efficiency and customer satisfaction.
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IAB wins legal challenge against FTC's proposed online subscription rules
The IAB argued that the FTC's proposed changes to the "Negative Options Rule" would harm both businesses and consumers.
