Data

The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.

Data

Data - Aug 28, 2024 Google launches new tools to enhance first-party data management

Google introduces Tag Diagnostics and integrated CMP setup to simplify consent management and improve measurement accuracy.

Data - Aug 28, 2024 GA4 enhances mobile app engagement with Deep Link Recommendations

New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.

Data - Aug 28, 2024 Circana expands media measurement capabilities with strategic acquisitions

Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.

by Luis Rijo

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Data - Aug 28, 2024 Circana expands media measurement capabilities with strategic acquisitions

Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.

by Luis Rijo

Data - Aug 28, 2024 Google launches new tools to enhance first-party data management

Google introduces Tag Diagnostics and integrated CMP setup to simplify consent management and improve measurement accuracy.

by Luis Rijo

Data - Aug 28, 2024 GA4 enhances mobile app engagement with Deep Link Recommendations

New Google Analytics feature helps developers implement deep links, boosting app conversions and user engagement.

by Luis Rijo

Data - Aug 28, 2024 Nielsen expands YouTube CTV measurement in Australia with deduplication

Nielsen launches deduplicated YouTube CTV ad measurement in Australia, enhancing cross-platform campaign insights for advertisers.

by Luis Rijo

Video - Aug 27, 2024 Google Ads quietly adds YouTube creator-based audience targeting feature

Digital marketer discovers new option in Google Ads allowing remarketing based on specific YouTube creator videos.

by Luis Rijo

Data - Aug 26, 2024 Apple's Glowtime event: iPhone 16 launch set for September 9, 2024

Apple announces "Glowtime" event for September 9, 2024. New iPhone 16 expected alongside other product reveals.

by Luis Rijo

Data - Aug 26, 2024 Dutch DPA fines Uber €290 Million for unlawful data transfers to US

Dutch Data Protection Authority imposes massive fine on Uber for transferring European drivers' data to US without adequate safeguards.

by Luis Rijo

Data - Aug 26, 2024 Mark Nottingham calls for revitalization of web feeds technology

Internet standards expert Mark Nottingham outlines challenges and opportunities for improving RSS and Atom web feeds.

by Luis Rijo