Google updates Consent Mode with Two New Parameters
The update includes two new parameters, which will give website owners more flexibility in how they manage user consent.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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DoubleVerify expands Brand Safety and Suitability measurement to YouTube Shorts
DoubleVerify (DV), a leading global software platform for digital media measurement, data and analytics, announced today that it is expanding its brand safety and suitability measurement capabilities to include YouTube Shorts.
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Global internet traffic soars
Cloudflare today published its fourth annual Year in Review, offering insights into global Internet trends, security challenges, and the most popular Internet services in 2023.
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Safari 17.2 adds Blob Partitioning to Protect Privacy
Apple today released Safari 17.2, which includes a new feature called blob partitioning. This feature helps to protect user privacy by preventing websites from tracking users across different websites.
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Apple announces upcoming requirements for 3rd party SDKs to enhance user privacy
These requirements, which will take effect in spring 2024, will apply to a list of commonly used SDKs on the App Store and will mandate the inclusion of privacy manifests and signatures for those SDKs.
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Google Analytics 4 adds 360 ad platforms reports
Google Analytics 4 this week announced the addition of three new reports that will enable users to analyze data from Campaign Manager 360, Display & Video 360, and Search Ads 360.
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Google Analytics updates Preset Date Ranges in Explore
Google Analytics this week announced an update to its Explore feature that changes the way preset date ranges are handled.
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Google Analytics introduces Warning System for properties with high event volume
Google Analytics this week announced the introduction of a new warning system to alert owners of large properties that are approaching the event collection limits.
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Private State Token API
The Private State Token API is a technology that allows Google to verify that a user has not given consent for the use of their personal data for ad personalization. This API is used by Google to serve Limited Ads.
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Google Gemini AI
Google today introduced Gemini, its most capable and general AI model yet. Gemini is multimodal, meaning it can understand and reason about different types of information, including text, code, audio, image, and video.
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Google Analytics 4 introduces new dimensions in audience builder
Google Analytics 4 (GA4) yesterday announced the introduction of new dimensions to its audience builder, segment builder, custom reports builder, and Data API
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ANA Programmatic Media Study Reveals Transparency Challenges in Digital Advertising
The Trustworthy Accountability Group (TAG), a global certification program dedicated to enhancing safety and transparency in digital advertising, has unveiled the conclusive findings of the ANA Programmatic Media Supply Chain Transparency Report today.
