Email Marketing: Average open rate was 17.92% in 2019
What was a good open rate for email 2019? Campaign Monitor last month shared email marketing benchmarks by industry for the year 2019. The average open rate in 2019 was 17.92%.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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2019: The year Google rethought the audience creation, frequency cap, and measurement
2019 was the year Google had to rethink the audience lists creation, the management of ad frequency and how it measures performance.
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IRI integrates Facebook data
IRI today announced that it has been selected to join the Marketing Mix Modeling (MMM) Program on Facebook. IRI can now leverage Facebook performance metrics to drive marketing measurement.
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Newsletters about Marketing to subscribe in 2020
A selection of marketing newsletters to subscribe in 2020. The newsletters cover programmatic, search, social, and digital marketing in general.
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Samsung ships 6.7 million 5G-capable smartphones in 2019
Samsung today announced that it shipped more than 6.7 million Galaxy 5G smartphones globally in 2019. Samsung was the first to launch a 5G smartphone with the Galaxy S10, in April 2019. Xiaomi, Huawei, LG, OnePlus, and Oppo launched 5G smartphones during 2019.
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Experian integrates its data on AWS Data Exchange
Experian last month made available its data in AWS Data Exchange, a new service where Amazon Web Services customers use third-party data in the cloud.
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IAB Tech Lab updates the Open Measurement SDK to include audio ad measurement
IAB Tech Lab last month updated the Open Measurement SDK (OM SDK). The OM SDK Version 1.3 now supports Audio Ad Measurement, Content-Level Brand Safety, and has a new New Impression Definition, aligned with MRC guidelines.
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Cadent buys 4INFO
Cadent today acquired 4INFO. According to Cadent, 4INFO’s acquisition will expand Cadent’s cross-screen solutions with audience targeting, and over-the-top (OTT) and connected TV (CTV) video buying capabilities.
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ProtonMail launches ProtonCalendar, a calendar fully encrypted
ProtonMail this week launched a calendar directly available from the ProtonMail inbox. A calendar on ProtonMail was a long-waited product, often requested by ProtonMail users.
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26% of Android ad transactions are invalid traffic, Pixalate identifies
This month, Pixalate released the 2019 Mobile Advertising Supply Chain Safety Report – series Google Play Store – where it states that 26% of Android ad transactions are invalid traffic, and ~33% of ad transactions go to brand-unsafe apps.
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Telefónica Deutschland starts the 5G network in Berlin, Hamburg, Munich, Cologne and Frankfurt
Telefónica Deutschland, owner of the brand O2, this week announced that will start building a 5G network in 2020. Telefónica says the 5G expansion will start in the five largest German cities of Berlin, Hamburg, Munich, Cologne and Frankfurt and should be largely completed by the end of 2021.
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WordPress.com launches SFTP and PHPMyAdmin access on Business and eCommerce plans
WordPress.com this month launched SFTP and PHPMyAdmin access on Business and eCommerce plans. This enables publishers using WordPress.com to upload custom themes and plugins directly to the website and manage the database.
