Jivox launches IQiD, a first-party deterministic identity graph
IQiD enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019
From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior year period, a 16% improvement.
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Apple Pay used by half of the proximity mobile payment users in the US
Apple Pay is now the market leader in proximity mobile payments. According to eMarketer, this year Apple Pay will have 30.3 million users in the US, representing 47.3% of proximity mobile payment users.
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YouTube to limit all third-party verification pixels starting in 2020
Google this week announced that it will limit the pixels on YouTube. Nielsen, Comscore, DoubleVerify, Dynata, Kantar and Integral Ad Science will lose direct access to measure YouTube ads.
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Ad Alliance chooses 1plusX DMP
Ad Alliance will use 1plusX DMP, after an 11 month evaluation phase and a thorough comparison of all data management platforms on the market, 1plusX announced last month. Ad Alliance is the largest cross media sales house in Germany.
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Google expands support in Android to include Foldable Phones
Google is expanding support in Android to include Foldables Phones. Leo Sei, Product Manager on Android at Google, says the support is being developed in preparation for upcoming devices from hardware partners like Samsung.
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Optimizely moves experiments from the browser to the CDN with Performance Edge
Optimizely this week launched Performance Edge, a new product that enables visual-editor based website experiments to run faster by moving decision logic from the browser to the CDN. Performance Edge will be available globally as a paid add-on for Optimizely Web. Now, Performance Edge is available in early
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Ads without cookies represent 52% less revenue for the publishers; Google finds
The study concludes that traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present.
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Google introduces a unified app and web property in Google Analytics
Google this week introduced a new way to measure apps and websites together for the first time in Google Analytics.
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The end of free articles without a login? Google remedies loophole in Chrome
Google is updating Chrome next week, remedying a loophole that has allowed sites to detect people who are browsing in Incognito Mode, when they offer a limited number of articles without a login.
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Free HubSpot CRM now includes email marketing, Google and LinkedIn Ads
HubSpot this week announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM.
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Dentsu to acquire a majority stake in Ugam
Dentsu yesterday reached an agreement to acquire a majority stake in Ugam Solutions, with an option of making it a wholly-owned subsidiary in the future.
