The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by 15% to 30%. IPONWEB states bid shading solution is being helpful to buyers in the transition to first price auctions.
Axel Springer, one of the biggest publishers in Germany, filed a copyright lawsuit against the Eyeo, in Hamburg Regional Court, the Horizont reports. Eyeo main product is Adblock Plus.
On digital, the first personalized device type available for advertising was Desktop, then Tablet and Mobile. While DSP's and SSP's are still integrating Connected TV inventory, there is already a battle for the dominance of the car screen.
Accenture has entered into an agreement to acquire Droga5, a creative agency based in New York and London.
Adform today announced that a new shareholder injected equity in the ad tech company. The new shareholder is GRO Capital, a Northern European private equity fund focuses on B2B software and tech. Lars Dybkjær, managing partner at GRO Capital, Lars Lunde, partner at GRO Capital, and Torben Munch, former CEO
Snap Audience Network is the new ad network being created by Snapchat. Snap says Snap Audience Network will be launched in the coming months and is designed to offer third-party developers the opportunity to monetize their apps with Snap Ads. The program will launch with iOS integrations and will
Google last week announced the introduction of AMPHTML creatives in DV360. Creatives can be built in Google Web Designer or in any HTML editor. AMPHTML creatives contain a form of HTML that helps make fast loading creatives.
Google today announced that as of January this year, 12% of all display ads served by Google are now AMPHTML ads. Last year the percentage was 1%.
Adomik, the Paris-based monetization platform for publishers launched its UK operations and office in 2018 Q4 and recruited Ollie Chadwick as UK Country Manager. Adomik’s platform is built for publishers to address their main monetization challenges. Adomik says publishers have all their advertising data in one place and
Adjust last week unveiled a new methodology to fight mobile ad fraud: click validation through proof of impression. Adjust's new standard for Click Validation encourages ad networks to send impression data with a unique identifier that corresponds with resulting clicks from users. By requesting an impression before the
Geofencing Marketing is one of the main uses of Location Marketing. With Geofencing Marketing, advertisers are able to target users on a virtual defined area.
Google yesterday introduced a new price model on Google Ads. Advertisers are now able to pay for conversions in display campaigns instead of paying for impressions or for clicks.
