Amazon expands in-store advertising with digital signage in grocery stores
Amazon launches DOOH ads in Whole Foods and Amazon Fresh, offering new ways for brands to reach in-store shoppers.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Rome Metro gets digital signage boost in 13-Year DOOH contract
IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.
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JCDecaux reshapes stake in Swiss OOH APG|SGA
JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.
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VIOOH recognized again as a Top Workplace for employee satisfaction and culture
VIOOH, a global digital out-of-home (DOOH) supply-side platform, today was recognized for the second consecutive year by The Sunday Times as one of the UK's Best Places to Work.
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JCDecaux reports strong Q1 2024 performance, exceeding expectations
The company reported a positive performance, exceeding expectations with both overall revenue and organic revenue growth.
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Vistar Media acquires ADstruc
Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.
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VIOOH expands programmatic DOOH presence in China with Beijing Metro partnership
VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.
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JCDecaux's Metro Audience Measurement gains validation from Ipsos
JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
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JCDecaux measures global socioeconomic footprint in new study
Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.
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Vistar Media inks deal with Lamar for new DOOH network in Denver
The network features over 55 cutting-edge digital displays, with 130 more planned, all powered by Vistar's industry-leading software solutions.
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JCDecaux announces strong 2023 results and positive outlook for Q1 2024
JCDecaux SE this week announced its audited and certified results for the year ended December 31st, 2023.
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Eyeota and Vistar Media partner for precision targeting in global DOOH campaigns
Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.
