The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.
VIOOH, a global digital out-of-home (DOOH) supply-side platform, today was recognized for the second consecutive year by The Sunday Times as one of the UK's Best Places to Work.
JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.
VIOOH, a global digital out-of-home (DOOH) supply-side platform, today was recognized for the second consecutive year by The Sunday Times as one of the UK's Best Places to Work.
Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.
VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.
JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.
