Vistar Media acquires ADstruc
Vistar Media this week announced the acquisition of ADstruc, a software solution for traditional OOH planning and buying, from PJX Media. This move strengthens Vistar's offerings within the OOH industry.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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VIOOH expands programmatic DOOH presence in China with Beijing Metro partnership
VIOOH, a global digital out-of-home (DOOH) supply-side platform (SSP), this week announced its latest partnership for programmatic DOOH (prDOOH) in China.
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JCDecaux's Metro Audience Measurement gains validation from Ipsos
JCDecaux SA this week announced Ipsos, a renowned market research firm, has validated its global metro audience measurement system, "Metro Audience Metrix" (MAM).
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JCDecaux measures global socioeconomic footprint in new study
Conducted by Utopies, a French agency, with Ernst & Young providing audit services, the study expands on a pilot program conducted in France during 2019.
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Vistar Media inks deal with Lamar for new DOOH network in Denver
The network features over 55 cutting-edge digital displays, with 130 more planned, all powered by Vistar's industry-leading software solutions.
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JCDecaux announces strong 2023 results and positive outlook for Q1 2024
JCDecaux SE this week announced its audited and certified results for the year ended December 31st, 2023.
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Eyeota and Vistar Media partner for precision targeting in global DOOH campaigns
Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.
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JCDecaux launches a Global Programmatic DOOH Airport Advertising Offer
This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.
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Nielsen to expand its National TV out-of-home (OOH) panel
Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.
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JCDecaux wins exclusive advertising contract of Shenzhen Bao'an International Airport in China
JCDecaux SE (Euronext Paris: DEC) yesterday announced JCDecaux China has been awarded the exclusive advertising contract for Shenzhen Bao'an International Airport, following a tender process.
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DOOH now accounts for nearly one-third of JCDecaux's Total Revenue
Digital Out of Home (DOOH) revenue reached a record €1,020.0 million, representing 35.3% of total revenue.
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JCDecaux secures renewal of Hong Kong MTR and Airport Express
JCDecaux SE this month announced it has been awarded the renewal of its exclusive advertising contracts in Hong Kong, with the MTR Corporation for the operation and management of advertising across eight MTR lines, including Airport Express.
