JCDecaux launches a Global Programmatic DOOH Airport Advertising Offer
This new solution allows brands and agencies to run targeted, dynamic, and contextualized advertising campaigns across JCDecaux's network of programmatic-enabled airports.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
Posts
Previous Posts-
-
Nielsen to expand its National TV out-of-home (OOH) panel
Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.
-
JCDecaux wins exclusive advertising contract of Shenzhen Bao'an International Airport in China
JCDecaux SE (Euronext Paris: DEC) yesterday announced JCDecaux China has been awarded the exclusive advertising contract for Shenzhen Bao'an International Airport, following a tender process.
-
DOOH now accounts for nearly one-third of JCDecaux's Total Revenue
Digital Out of Home (DOOH) revenue reached a record €1,020.0 million, representing 35.3% of total revenue.
-
JCDecaux secures renewal of Hong Kong MTR and Airport Express
JCDecaux SE this month announced it has been awarded the renewal of its exclusive advertising contracts in Hong Kong, with the MTR Corporation for the operation and management of advertising across eight MTR lines, including Airport Express.
-
Samsung Unveils Transparent MICRO LED display
Samsung Electronics has unveiled its revolutionary transparent MICRO LED display at the Consumer Electronics Show (CES) 2024, blurring the boundaries between content and reality.
-
Perion acquires Hivestack
Perion Network Ltd. yesterday acquired Hivestack Inc., a global full-stack programmatic digital out of home (DOOH) company.
-
VIOOH to measure and monitor its carbon emissions over time
VIOOH has publicly shared its carbon emission intensity per ad impression for 2022, demonstrating a commitment to sustainability and transparency.
-
Scope3 expands Carbon Measurement Capabilities to include DOOH advertising
Scope3 today announced the addition of digital out-of-home (DOOH) to its emissions measurement. This expansion includes advancements to Scope3's emissions model to consider the unique variables of DOOH advertising.
-
JCDecaux secures extended partnership with Lima Airport
JCDecaux today announced that its subsidiary JCDecaux Peru has renewed and extended its partnership with Lima Airport Partners (LAP) for the advertising concession at the new Jorge Chávez International Airport (LCY) in Lima, Peru.
-
Vistar Media and Big Tree partner to deliver OOH advertising in Malaysia
Vistar Media has integrated Big Tree's digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.
-
JCDecaux and Grupo Publigrafik merge to become the most diversified Outdoor Advertising Platform in Central America
JCDecaux Top Media and Grupo Publigrafik's outdoor advertising branch in Central America today announced a merger to create the most diversified outdoor advertising platform in terms of geographies and products as well as services.
