Azerion posts record Q1 profit as AI automation shrinks its cost base
Azerion delivered its best Q1 profitability on record in 2026: EBITDA rose 42.6% and adjusted EBITDA climbed 11.9% as AI automation compressed the cost base.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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3D motion DOOH ads are 67% better at brand awareness, study finds
Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents.
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Marmite's new OOH campaign triggers 8x more disgust than average ads
System1 tested Marmite's Love It. Hate It. Cook with it. outdoor campaign with a UK audience, finding 8% disgust - 8x the category average - and 27% happiness.
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Perion bets on AI agents as CTV and DOOH surge in Q1 2026
Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds.
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Raley's and Grocery TV bring in-store retail media to 208 Western stores
The Raley's Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners.
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DIRECTV turned Upfront Week into a live ad for itself - starting on the plane
DIRECTV Advertising launched a multi-channel DOOH campaign on May 11, 2026, turning Upfront Week in New York into a live demo of its converged TV platform.
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VIOOH brings Canada's biggest DOOH network into programmatic reach
VIOOH and VENDO Media open 550 Canadian digital billboards across 125 markets to programmatic buyers, with 33 screens already enabled for real-time buying.
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Stroer Q1 2026: DOOH grows 12% as digital ad market struggles
Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market.
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Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.
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JCDecaux Q1 2026: programmatic DOOH hits 10.5% of digital as Middle East bites
JCDecaux Q1 2026 revenue rose 2.6% to 880.6 million euros as programmatic DOOH grew 27.2%, reaching 10.5% of digital revenue despite Middle East headwinds.
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Clear Channel's Phoenix billboards hit 220M impressions fighting the heat
Clear Channel Outdoor and Maricopa County renew a free digital billboard campaign for a third year, promoting 200+ heat sites across the Phoenix metro area.
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VIOOH adds Abode Media's residential screens to programmatic DOOH
VIOOH and Abode Media open 250 UK residential building screens with 60 million monthly impressions to programmatic buyers across London, Manchester, Birmingham.
