DOOH News
Vistar launches dynamic creatives for DOOH
Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
DOOH News
Advertisers can use sports scores, weather and traffic to promotional offers, directions to a store and localized imagery.
DOOH News
KanBan Culture has access to over 2,000 screens in 1,204 beverages shops and 89 outdoor LED billboards spread across major highway intersections in Taiwan.
DOOH News
Digital Out Of Home (DOOH) grew by +73.8% in Q4 2021, and by +33.2% in full-year 2021.
DOOH News
Vibenomics last week revealed its digital audio programmatic advertising sales grew by 209% in the first six months of 2021 compared to all of 2020.
DOOH News
IAB Australia this month revealed that almost one-quarter of Australian agencies traded DOOH inventory programmatically for the first time during 2020.
DOOH News
OpenDirect specification to enable OOH companies to offer inventory through an automated workflow.
DOOH News
The Infotainment Screens in the cars may soon be able to interact with the Billboards in the streets.
DOOH News
DOOH Exposure Methodology Standardization Guidelines and Best Practices is a framework for standardizing the methodology for capturing mobile advertising IDs.
DOOH News
Velocity acquired 2 OOH companies in the last 6 months.
DOOH News
Hivestack last month launched an iOS app, where buyers and sellers can check how much spend or revenue was activated through Hivestack.
DOOH News
Programmatic DOOH is flexible, and real-time, enabling advertisers to do hyper local targeting.
DOOH News
The Out of Home Advertising Association (OAAA) this month has created a working group to establish standards for OOH in OpenRTB.
DOOH News
TPS Engage’s DOOH DSP services over 100.000 digital billboards in 25 countries.
DOOH News
Countries available include the U.K., Germany, France, Italy, and Spain.
DOOH News
Amazon last month opened early accesses to Luna, a new cloud gaming service based on Amazon Web Services (AWS). For now, only in the US.
Data News
The partnership extends Adsquare's audience targeting into programmatic DOOH in the UK.