Grindr and Madonna turn Times Square into a live stream ad platform
Madonna's Times Square surprise show, streamed live inside the Grindr app to users worldwide, debuted three new tracks from Confessions II ahead of July 3.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Spielberg's Disclosure Day: the cinema ad buy every marketer is watching
Cinema DOOH, IMAX, and 70mm collide June 12 as Disclosure Day, a 115 million dollar Spielberg event film, becomes the summer's defining theatrical ad buy.
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APG|SGA clinches Zurich Airport ad rights until 2033 in public tender win
APG|SGA has won the exclusive advertising contract at Zurich Airport through at least 2033, covering all analogue and digital spaces after a public tender.
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Disney's summer 2026 lineup: four films and a 2-billion milestone
Walt Disney Studios crossed 2 billion in 2026. Four summer films arrive: Toy Story 5, Moana live action, Super Troopers 3, and Ridley Scott's The Dog Stars.
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Carvertise and Azira link rideshare ads to verified tourism visits
Carvertise and Azira connect rideshare OOH ads to verified destination visits, giving DMOs measurable ROI and real-world attribution for tourism campaigns.
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Grocery TV study: 62% of shoppers buy after seeing an in-store ad
Grocery TV's 2026 In-Store Shopper Perception Report finds 62% of shoppers bought after seeing an in-store ad, with receptivity up across all 15 tested zones.
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Broadsign and Draft Digital's AI agents run first fully agentic OOH campaign
Broadsign's sell-side AI agent and Draft Digital's buy-side agent planned, booked, and executed the first fully agentic OOH ad campaign for Lot of Happiness.
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Azerion posts record Q1 profit as AI automation shrinks its cost base
Azerion delivered its best Q1 profitability on record in 2026: EBITDA rose 42.6% and adjusted EBITDA climbed 11.9% as AI automation compressed the cost base.
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3D motion DOOH ads are 67% better at brand awareness, study finds
Vistar Media's Science in Motion report finds 3D DOOH creative drives 67% higher top-of-mind brand awareness than static ads, drawing on 7,513 respondents.
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Marmite's new OOH campaign triggers 8x more disgust than average ads
System1 tested Marmite's Love It. Hate It. Cook with it. outdoor campaign with a UK audience, finding 8% disgust - 8x the category average - and 27% happiness.
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Perion bets on AI agents as CTV and DOOH surge in Q1 2026
Perion Q1 2026: Outmax AI agent spend triples, CTV up 68%, DOOH up 29%, and total revenue hits $90.4M as full-year guidance is reiterated despite macro headwinds.
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Raley's and Grocery TV bring in-store retail media to 208 Western stores
The Raley's Companies and Grocery TV launch an in-store retail media network across 208 stores in California, Nevada, and Arizona, spanning six grocery banners.
