DIRECTV turned Upfront Week into a live ad for itself - starting on the plane
DIRECTV Advertising launched a multi-channel DOOH campaign on May 11, 2026, turning Upfront Week in New York into a live demo of its converged TV platform.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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VIOOH brings Canada's biggest DOOH network into programmatic reach
VIOOH and VENDO Media open 550 Canadian digital billboards across 125 markets to programmatic buyers, with 33 screens already enabled for real-time buying.
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Stroer Q1 2026: DOOH grows 12% as digital ad market struggles
Stroer reported Q1 2026 revenue of 496 million euros, with digital out-of-home growing 12% and programmatic DOOH up 12.1%, outpacing a flat German ad market.
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Vistar Media's DOOH playbook for back-to-school season's $85B opportunity
Vistar Media lays out a three-part DOOH strategy for back-to-school, as projected sales reach $85.42 billion and 67% of shoppers start buying in early July.
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JCDecaux Q1 2026: programmatic DOOH hits 10.5% of digital as Middle East bites
JCDecaux Q1 2026 revenue rose 2.6% to 880.6 million euros as programmatic DOOH grew 27.2%, reaching 10.5% of digital revenue despite Middle East headwinds.
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Clear Channel's Phoenix billboards hit 220M impressions fighting the heat
Clear Channel Outdoor and Maricopa County renew a free digital billboard campaign for a third year, promoting 200+ heat sites across the Phoenix metro area.
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VIOOH adds Abode Media's residential screens to programmatic DOOH
VIOOH and Abode Media open 250 UK residential building screens with 60 million monthly impressions to programmatic buyers across London, Manchester, Birmingham.
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NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH
NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps.
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VIOOH and We OOH bring 1.3 billion monthly impressions to Brazil
VIOOH partners with We OOH to put 320 Brazilian DOOH screens and 1.3 billion monthly impressions into programmatic reach across 16 major Brazilian cities.
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JB Hi-Fi picks Broadsign to power its 200-store retail media network
Australian electronics chain JB Hi-Fi deploys Broadsign to centralise ad operations across more than 200 stores, integrating Criteo and Retail Media Works.
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Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close
Burger King's 'Finished' OOH ad scored 4.3 Stars on System1 ahead of the 2026 London Marathon, outpacing Nike with stronger emotional response and fluency data.
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Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP
Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities.
