NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH
NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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VIOOH and We OOH bring 1.3 billion monthly impressions to Brazil
VIOOH partners with We OOH to put 320 Brazilian DOOH screens and 1.3 billion monthly impressions into programmatic reach across 16 major Brazilian cities.
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JB Hi-Fi picks Broadsign to power its 200-store retail media network
Australian electronics chain JB Hi-Fi deploys Broadsign to centralise ad operations across more than 200 stores, integrating Criteo and Retail Media Works.
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Burger King's marathon ad scores 4.3 stars - and Nike's doesn't come close
Burger King's 'Finished' OOH ad scored 4.3 Stars on System1 ahead of the 2026 London Marathon, outpacing Nike with stronger emotional response and fluency data.
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Firefly puts 60,000 moving screens inside VIOOH's programmatic SSP
Firefly integrates its 60,000-screen moving OOH network with VIOOH, opening mobility-based inventory to programmatic buyers via DSPs across major US cities.
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Grocery TV adds third-party sales lift data to its in-store ad network
Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data.
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In-store media's measurement problem is not what you think
ISM and Catalyst Media Consulting release a framework called Shopper Purchase Rate that replaces digital attribution with product movement metrics for in-store retail media.
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JCDecaux acquires Tokyo taxi shelter operator VISTA COMMUNICATIONS
JCDecaux signed an agreement on March 30, 2026 to acquire VISTA COMMUNICATIONS Inc., adding 29 taxi shelters and 58 advertising faces in Tokyo to MCDecaux.
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651 million tickets: what the 2025 box office really tells marketers
The People Platform's 2025 cinema report shows 651M tickets sold, a 9% rise driven by attendance not price - key data for audience targeting and media planning.
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VIOOH adds 2,281 urban US screens and 6.3bn monthly impressions via OBM deal
VIOOH partners with Orange Barrel Media and IKE Smart City today, adding 2,281 digital screens and 6.3 billion monthly impressions across 27 US cities to its programmatic platform.
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Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radar
Open Media partners with VIOOH to make 42 premium UK LED screens and 120 million monthly impressions available via programmatic trading across seven major cities.
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pDOOH investment set to surge 44% as programmatic takes over half of campaigns
Programmatic digital out-of-home advertising is projected to feature in 48% of all campaigns within 18 months, with global investment expected to rise 44%, according to VIOOH's 2026 State of the Nation report.
