Ströer bets its future on AI after flat 2025 - here's the plan
Ströer posts record €2.08B revenue for 2025 but flat organic growth, then unveils Ströer Ad Manager and Public Mind to transform OOH into an AI platform.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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JCDecaux's record cash flow hides a digital advertising arms race
JCDecaux reported €3,967.1m revenue for FY2025, with programmatic DOOH up +19.2% and free cash flow hitting an all-time high of €342.9m.
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APG|SGA's 2025 full-year results: flat revenue, lower margins, and a new shareholder era
APG|SGA 2025 annual results show flat CHF 327M revenue, 10.6% net income decline, CHF 12 dividend, and NZZ takeover push reshaping Swiss OOH market.
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Clear Channel locks in Omaha airport for a decade with $1M digital bet
Clear Channel Outdoor wins a 10-year contract at Omaha Eppley Airfield, deploying $1M in LED displays as the $950M terminal expansion nears opening in 2027.
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JCDecaux locks in Melbourne's Yarra Trams for up to 14 more years
JCDecaux retained its exclusive advertising contract with Melbourne's Yarra Trams on March 5, 2026, securing up to 14 years with major digital expansion plans.
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VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market
VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.
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US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown
US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.
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JCDecaux wins Denver airport ad contract, eyes 100 million passengers
JCDecaux North America wins a 10-year advertising contract at Denver International Airport, the world's 10th busiest hub, pending Denver City Council approval.
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VIOOH and JCDecaux bring 32% of Ireland's digital OOH to programmatic
VIOOH and JCDecaux Ireland today announced a programmatic DOOH partnership giving buyers access to 288 screens, 311 million monthly impressions and 32% of the Irish market.
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Abu Dhabi sovereign fund bets $6.2 billion on America's billboards
Mubadala Capital and TWG Global will acquire Clear Channel Outdoor for $6.2 billion at $2.43 per share, representing 71% premium and one of advertising industry's largest leveraged buyouts.
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Clear Channel scores Austin transit: your brand's captive audience
Clear Channel wins CapMetro contract for 400+ buses, 10 rail stations reaching 2 million monthly Austin riders across 71 routes in Central Texas.
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VIOOH taps German gas stations for 200M impressions in DOOH power play
VIOOH partners with ISM to unlock 784 digital screens across Shell stations in Germany, targeting consumers with 204 million monthly impressions at refuel.
