Polish DOOH network joins global programmatic platform
Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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IAB Spain's 2026 digital roadmap puts AI agents at advertising's center
IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.
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VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads
VIOOH partners with Atmosphere TV to enable programmatic buying across 60,000 place-based streaming venues generating 1 billion monthly impressions in restaurants and airports.
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DIRECTV makes its live TV network available for programmatic DOOH buying
DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.
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VIOOH locks down 5,000 screens in US grocery stores and transit hubs
VIOOH partners with Dolphin OOH to provide programmatic access to over 5,000 digital screens generating 50 million monthly impressions across major US cities.
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Adform acquires Splicky: why this DOOH deal reshapes European ad tech
Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.
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LiveOne bets big on connected car streaming as audio ad revenue jumps 30%
LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.
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Place Exchange just made DOOH buying as easy as display ads
Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement.
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Search budgets shift to social and CTV as B2B targeting enters new precision era
Intentsify executive forecasts search dollars flowing to paid social, audio, CTV, and DOOH while B2B targeting sophistication increases and AI tools face reality check in 2026.
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AI won't replace OOH creatives in 2026—it will finally set them free
Shawn Spooner predicts artificial intelligence will enhance out-of-home advertising creativity by automating planning tasks and enabling contextual testing at scale.
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NZZ moves to acquire 45% stake in APG|SGA for CHF 220 per share
Swiss media company NZZ to increase APG|SGA stake from 25% to 45% through CHF 220 per share transactions with JCDecaux and Pargesa, pending shareholder approval January 2026.
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JCDecaux secures 8-year Helsinki metro advertising contract with LED screens
JCDecaux won an 8+2 year contract with HKL and Länsimetro Oy to operate advertising in 30 Helsinki and Espoo metro stations starting July 1, 2026.
