VIOOH and OUTFRONT just unlocked a quarter of the US DOOH market
VIOOH and OUTFRONT partner to bring 7,600 digital screens and 18 billion monthly impressions to programmatic buyers, covering 25% of the US DOOH market.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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US out-of-home ad spend hits $4B in 2026 - but digital screens face a slowdown
US out-of-home ad spend reaches $4 billion in 2026, up 4.1% YoY. DOOH grows 14.5% but decelerates as traditional formats lag at 1.5% growth.
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JCDecaux wins Denver airport ad contract, eyes 100 million passengers
JCDecaux North America wins a 10-year advertising contract at Denver International Airport, the world's 10th busiest hub, pending Denver City Council approval.
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VIOOH and JCDecaux bring 32% of Ireland's digital OOH to programmatic
VIOOH and JCDecaux Ireland today announced a programmatic DOOH partnership giving buyers access to 288 screens, 311 million monthly impressions and 32% of the Irish market.
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Abu Dhabi sovereign fund bets $6.2 billion on America's billboards
Mubadala Capital and TWG Global will acquire Clear Channel Outdoor for $6.2 billion at $2.43 per share, representing 71% premium and one of advertising industry's largest leveraged buyouts.
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Clear Channel scores Austin transit: your brand's captive audience
Clear Channel wins CapMetro contract for 400+ buses, 10 rail stations reaching 2 million monthly Austin riders across 71 routes in Central Texas.
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VIOOH taps German gas stations for 200M impressions in DOOH power play
VIOOH partners with ISM to unlock 784 digital screens across Shell stations in Germany, targeting consumers with 204 million monthly impressions at refuel.
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Polish DOOH network joins global programmatic platform
Jet Line's MORE network integration with VIOOH enables international agencies to buy 600+ urban screens programmatically across Poland's largest cities.
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IAB Spain's 2026 digital roadmap puts AI agents at advertising's center
IAB Spain identifies agentic AI, privacy reforms, and sustainability as forces reshaping Spain's €118.9B digital advertising market in 2026.
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VIOOH just unlocked 60,000 streaming TV screens in bars and gyms for programmatic ads
VIOOH partners with Atmosphere TV to enable programmatic buying across 60,000 place-based streaming venues generating 1 billion monthly impressions in restaurants and airports.
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DIRECTV makes its live TV network available for programmatic DOOH buying
DIRECTV enables programmatic access to its digital out-of-home inventory through Place Exchange, Basis, and The Trade Desk for the first time at CES 2026.
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VIOOH locks down 5,000 screens in US grocery stores and transit hubs
VIOOH partners with Dolphin OOH to provide programmatic access to over 5,000 digital screens generating 50 million monthly impressions across major US cities.
