Broadsign acquires Place Exchange in out-of-home consolidation deal
Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Programmatic DOOH delivers 20x better carbon efficiency than display ads
VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework.
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JCDecaux extends Brussels transit advertising contract through 2038
JCDecaux wins 8+2+2 year STIB contract covering Brussels metro, tram, and bus advertising with 180-200 new digital screens starting February 2026.
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Broadsign enables advance DOOH booking through StackAdapt partnership
Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.
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Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities
APG|SGA deploys 32 digital displays across two municipalities, enabling authorities to override commercial content during emergencies while providing residents with cultural information and public announcements.
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JCDecaux returns to Barcelona with 10-year street furniture contract
JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.
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JCDecaux reports mixed Q3 results as Olympics comparison weighs on growth
JCDecaux posted €926.1 million revenue in Q3 2025 with -0.9% organic decline, but underlying growth reached approximately 3% excluding Olympics impact.
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VIOOH expands programmatic DOOH in Brazil with RZK Digital partnership
VIOOH partners with RZK Digital on November 6, 2025, bringing programmatic access to 800 screens across Brazil's urban terminals reaching 75 million monthly visitors.
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BIG OUTDOOR adds US inventory to VIOOH programmatic platform
VIOOH partners with BIG OUTDOOR on October 28, 2025, providing programmatic access to 130 digital screens generating 677 million monthly impressions across seven US cities.
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TfL denies Ricky Gervais stab vest ad rejection claim amid train attack
Transport for London says comedian's controversial vodka ads highlighting knife crime were never submitted, contradicting viral social media claims.
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JCDecaux secures Bane NOR contract renewal for Norway railway stations
JCDecaux Norge AS renews exclusive advertising contract with Bane NOR for 4+2+2 years, covering all Norwegian railway stations including Oslo Central Station.
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Out-of-home delivers higher ROI than digital channels, research shows
OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.
