Adform acquires Splicky: why this DOOH deal reshapes European ad tech
Adform acquires Splicky from Goldbach Group, adding DOOH capabilities and 200 clients to strengthen its position in DACH programmatic markets before December 31 close.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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LiveOne bets big on connected car streaming as audio ad revenue jumps 30%
LiveOne renews DAX partnership with 30% projected programmatic audio revenue increase for 2026, adding in-car listening as streaming platforms chase the persistent gap between consumer attention and advertiser spending.
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Place Exchange just made DOOH buying as easy as display ads
Place Exchange launches Programmatic Guaranteed for DOOH in Google DV360, enabling unified cross-channel campaign management with guaranteed pricing and placement.
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Search budgets shift to social and CTV as B2B targeting enters new precision era
Intentsify executive forecasts search dollars flowing to paid social, audio, CTV, and DOOH while B2B targeting sophistication increases and AI tools face reality check in 2026.
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AI won't replace OOH creatives in 2026—it will finally set them free
Shawn Spooner predicts artificial intelligence will enhance out-of-home advertising creativity by automating planning tasks and enabling contextual testing at scale.
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NZZ moves to acquire 45% stake in APG|SGA for CHF 220 per share
Swiss media company NZZ to increase APG|SGA stake from 25% to 45% through CHF 220 per share transactions with JCDecaux and Pargesa, pending shareholder approval January 2026.
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JCDecaux secures 8-year Helsinki metro advertising contract with LED screens
JCDecaux won an 8+2 year contract with HKL and Länsimetro Oy to operate advertising in 30 Helsinki and Espoo metro stations starting July 1, 2026.
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Broadsign acquires Place Exchange in out-of-home consolidation deal
Out-of-home advertising technology provider expands programmatic reach to 1.8 million screens through supply-side platform acquisition backed by Crestline Investors.
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Programmatic DOOH delivers 20x better carbon efficiency than display ads
VIOOH reports 0.041g CO2e per impression in 2024, outperforming industry standards by over 90% as digital out-of-home platform adopts new sustainability framework.
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JCDecaux extends Brussels transit advertising contract through 2038
JCDecaux wins 8+2+2 year STIB contract covering Brussels metro, tram, and bus advertising with 180-200 new digital screens starting February 2026.
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Broadsign enables advance DOOH booking through StackAdapt partnership
Three companies launch automated programmatic guaranteed transactions for North American digital out-of-home advertising, simplifying inventory reservation.
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Swiss cities Olten and Solothurn gain digital screens with emergency alert capabilities
APG|SGA deploys 32 digital displays across two municipalities, enabling authorities to override commercial content during emergencies while providing residents with cultural information and public announcements.
