VIOOH expands London programmatic DOOH with London Lites partnership
Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Samsung refrigerators reveal Silicon Valley's degradation playbook
Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.
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iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.
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Uber Advertising debuts JourneyTV Presents with premium content partners
Uber Advertising's new in-ride content platform launches with Time Out, Matador Network, and other publishers targeting high-intent audiences during transit.
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DOOH proves effective video mix partner as new study reveals 90% recall rates
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
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German retail body unveils digital instore advertising framework
Digital brand positioning at physical point-of-sale gains structure through comprehensive analysis of technology, measurement, and market dynamics.
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VIOOH partners with ELAN Media for Qatar programmatic expansion
VIOOH expands Middle East presence through partnership delivering over 220 digital screens across Qatar's premium shopping and roadside locations.
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Vistar expands programmatic DOOH access to Brazil market
Vistar Media has launched digital out-of-home inventory across Brazil through its global demand-side platform, targeting Latin America's largest programmatic DOOH market with over 30,000 screens.
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VIOOH partners with Vengo for US programmatic advertising expansion
Digital out-of-home platform gains access to 65,000 screens across grocery stores, bars, and lifestyle venues generating 13 billion monthly impressions.
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IAB Australia releases comprehensive guide for programmatic DOOH buyers
IAB Australia makes programmatic digital out-of-home advertising more accessible to agencies with new 2025 buyers guide featuring technical insights.
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Vegas Strip Tower Network: LED displays launch this fall
Las Vegas debuts 13-tower LED display network on Strip bridges September 15 with 6mm pixel pitch screens delivering one million weekly impressions for advertisers and emergency messaging capabilities.
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MRC opens public comment for out-of-home audience measurement standards phase 2
Media Rating Council releases draft requirements for out-of-home advertising audience measurement standardization.
