JCDecaux returns to Barcelona with 10-year street furniture contract
JCDecaux secures exclusive 10-year Barcelona bus shelter and information panel contract, deploying 300 digital screens across Spain's second-largest city.
DOOH
The latest news about DOOH. DOOH stands for Digital Out-of-Home advertising. It is a form of advertising that uses digital screens to display ads in public places, such as billboards, bus shelters, airports, and shopping malls. DOOH ads can be static or dynamic, and can include video, audio, and interactive elements.
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Previous Posts-
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JCDecaux reports mixed Q3 results as Olympics comparison weighs on growth
JCDecaux posted €926.1 million revenue in Q3 2025 with -0.9% organic decline, but underlying growth reached approximately 3% excluding Olympics impact.
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VIOOH expands programmatic DOOH in Brazil with RZK Digital partnership
VIOOH partners with RZK Digital on November 6, 2025, bringing programmatic access to 800 screens across Brazil's urban terminals reaching 75 million monthly visitors.
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BIG OUTDOOR adds US inventory to VIOOH programmatic platform
VIOOH partners with BIG OUTDOOR on October 28, 2025, providing programmatic access to 130 digital screens generating 677 million monthly impressions across seven US cities.
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TfL denies Ricky Gervais stab vest ad rejection claim amid train attack
Transport for London says comedian's controversial vodka ads highlighting knife crime were never submitted, contradicting viral social media claims.
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JCDecaux secures Bane NOR contract renewal for Norway railway stations
JCDecaux Norge AS renews exclusive advertising contract with Bane NOR for 4+2+2 years, covering all Norwegian railway stations including Oslo Central Station.
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Out-of-home delivers higher ROI than digital channels, research shows
OOH advertising achieves $7.58 marginal ROI despite accounting for less than 1% of media budgets, outperforming saturated channels like search and social.
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VIOOH expands London programmatic DOOH with London Lites partnership
Partnership grants advertisers access to 49 premium LED screens across London neighborhoods, generating 74.5 million monthly impressions through programmatic channels.
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Samsung refrigerators reveal Silicon Valley's degradation playbook
Take working products, add screens and Wi-Fi, then sell worse versions with ads—Samsung's $3,000 refrigerators exemplify tech industry strategy.
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iCo Medios brings programmatic DOOH to Colombian advertisers through VIOOH
Colombian digital out-of-home media company integrates 72 screens across three major cities into global programmatic platform, generating over 32 million monthly impressions.
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Uber Advertising debuts JourneyTV Presents with premium content partners
Uber Advertising's new in-ride content platform launches with Time Out, Matador Network, and other publishers targeting high-intent audiences during transit.
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DOOH proves effective video mix partner as new study reveals 90% recall rates
German research study demonstrates digital outdoor advertising effectiveness in combination with TV and online video, establishing concrete planning metrics for marketers.
