Since last month, Waze ads are available on DV360, the DSP from Google. Waze is a community-based traffic and navigation app where users share real-time traffic and road info. Waze has more than 100 million drivers using the app, that is monetized via native ads. Google has bought
It has never been so easy to remove a background from an image. Since 2 days ago it's possible to do it on the web for free, via an app built on python, ruby & deep learning. The website is remove.bg and contains an online tool to
Native ads are expected to hit $85.5 billion by 2020, double the current level in 2018, and reaching 30% share of all the ad spend. These are numbers from BI Intelligence, IAB and eMarketer, and they are saying publishers and advertisers are investing more in native advertising. What are
The 4 ways publishers are selling their inventory to buyers: IO, Programmatic Guaranteed, Open Auction and PMPs.
Google today announced the launch of a new course about creative strategy for app campaigns. Google says that in this course advertisers will find "video lessons and interactive activities to help you learn how App campaigns use ad assets, what are the best types of assets to provide, and
