Social

The latest news about social ads. Social ads are paid advertisements that appear on social media platforms, such as Facebook, Instagram, TikTok, Twitter, and LinkedIn. They can be used to promote a variety of products, services, and brands to a targeted audience.

Display

Google depreciates User List dimensions and renames social metrics in Campaign Manager

Google is depreciating audience performance report dimensions. The reporting updates will happen in August and September.

Data

Free HubSpot CRM now includes email marketing, Google and LinkedIn Ads

HubSpot this week announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM.

Social

TikTok launches Pro Accounts offering new insights to creators

TikTok this week launched Pro Accounts, offering creators visibility into how their videos are performing with fans. For now, TikTok Pro Accounts are for free.

Social

Facebook expands the info on “Why am I seeing this ad?”

Facebook 4 years ago launched the feature “Why am I seeing this ad?” This page enables users to understand and adjust how the information influences the ads they see.

Social

LinkedIn introduces 3 campaign objectives in Campaign Manager

The new campaign objectives are Brand Awareness, Website conversions, and Job Applicants.

Social

Pinterest opens an office in Singapore

Singapore is the second Pinterest office in APAC, after the first office opening in Tokyo, Japan, in 2013.

Social

GroupM launches INCA in Asia, an influencer marketing solution

INCA connects brands to a network of trusted publishers and influencers to create and promote content across social channels including YouTube, Instagram, Facebook, Snapchat, Twitter and TikTok.

Social

Amazon Storywriter to be shut down in June 2019

Amazon Storywriter is a free tool that automatically formats the screenplay as users type.

Social

93% of Facebook’s mobile advertising revenue is now mobile

Facebook this week reported the first quarter 2019 results and revealed that mobile advertising revenue represented approximately 93% of advertising revenue for the first quarter of 2019.

Social

Facebook discontinues Messenger Codes

Facebook this month announced that the Messenger camera will no longer support scanning Messenger Codes, starting on August 15.

Social

Starting with Snapchat Ads Manager

Snapchat Ads Manager is the Snapchat self-ad platform that enables advertisers to place targeted ads on Snapchat. Snapchat Ads Manager has a minimum daily spend of 20 euros per day. Everyone can do Snapchat ads. Snapchat accepts credit card or paypal as payment methods. Snapchat has 3 campaign types: awareness

Social

TikTok partners with Internet Matters to keep young people safe

TikTok this week announced a partnership with Internet Matters to keep young people safe. Internet Matters is a nonprofit organization, based in London, UK, set up to help parents keep their children safe online.

Social

Pinterest launches conversion optimization campaigns

Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.

Social

Facebook introduces new brand safety controls for advertisers

Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.

Social

Facebook recommends advertisers to use square ratio on image link ads

Facebook is recommending advertises to use the aspect ratio up to 1:1 (square) on image link ads. Facebook says that 1:1 image link ads showed significant improvement in click-through rate and conversion rate, when compared to the original 1.91:1 (landscape) aspect ratio. According to Facebook, advertisers

Social

Snap App Stories now available on third party apps

Snapchat yesterday announced the introduction of App Stories on third party apps, letting Snapchatters create custom Stories for partner apps, directly from Snapchat. The integration happens via Snap Kit, at the moment with more than 200 apps connected. Snapchat said Tinder is one of the partners to integrate the Snap

Social

Reddit rolls out CPC bidding

Reddit today roll out CPC (cost per click) ads, the first performance-driven ad offering/bid type on Reddit Ads platform. Reddit says CPC Ads is the first major step in their effort to ramp up Reddit’s performance business.

Social

Carsforsale.com now integrated on Facebook Marketplace

Carsforsale.com now enables dealerships to list their used car inventory on Facebook Marketplace, where millions of people are looking at used vehicles.

Social

SnapChat launches a Snap Camera for desktop

SnapChat is following the users on all devices. Last week, SnapChat launched Snap Camera, a new application running with the webcams installed on Windows and Mac.

Social

Video Chat arrives to Messenger Lite

Last week, on March, 7th, Facebook introduced video chat in Messenger Lite.

Video

Influencer Marketing

Consumers are always looking to experts for guidance and inspiration. Bloggers, social influencers (on Instagram, Snapchat, etc) can influence others to use their purchasing power to buy. These experts, or social stars, are called influencers.

Social

Facebook fights ad blocking

The Vice-President of Ads, Andrew Bosworth, wrote yesterday that Facebook will “begin showing ads for people who currently use ad blocking software.” Andrew talks directly to Adblock Plus, without mention directly, and he says that “some ad blocking companies accept money in exchange for showing ads that they previously blocked

Social Featured

Twitter introduces emoji targeting

This month, Twitter introduced emoji targeting in Twitter Ads platform. Advertisers can now target people who have recently Tweeted or engaged with Tweets featuring emojis with the help of select Twitter Official Partners: AdParlor, Amobee, HYFN, Perion, SocialCode, and 4C.

Social

TikTok launches Pro Accounts offering new insights to creators

TikTok this week launched Pro Accounts, offering creators visibility into how their videos are performing with fans. For now, TikTok Pro Accounts are for free.