Search Google Ads to phase out support for broad match modifier Starting mid-February, both phrase match and broad match modifier keywords will begin to transition to a new matching behavior: the new phrase match.
Video Google Ads introduces Engaged-view Conversions as standard attribution for all video campaigns Engaged-view conversions are now the standard attribution for all video campaigns in Google Ads.
Search Google launches cross-account bid strategies in Google Ads Cross-account bid strategies enable advertisers to create, monitor, and manage Smart Bidding portfolio strategies at the Google Ads manager account (MCC) level.
Social Snap reaches a revenue of $911 million in Q4 2020 Revenue increased 62% to $911 million in Q4 2020, compared to the prior year.
Audio Amazon Music launches podcasts in Canada Amazon this month announced the launch of podcasts in Amazon Music, in Canada.
Retail Walmart now selling ads in DOOH screens, digital retail ads, and offering data integrations Walmart Connect is the new media business from Walmart. Walmart Connect is selling DOOH ad spaces in Walmart stores, digital ads in Walmart.com, and first-party data to DSPs like The Trade Desk.
Data Google achieves 95% of the conversions per dollar spent using FLoC Google tested FLoC using Google Audiences. Google says advertisers can expect to see at least 95% of the conversions per dollar spent when compared to cookie-based advertising.
Data What is Gnatcatcher? Gnatcatcher is Privacy Sandbox technology that wants to protect the IP addresses, personal identifiers according to the European GDPR.
Retail Amazon creates a badge for sustainable products To receive the badge, a product needs to have one or more sustainability certification.
Search Google publishes dos and don'ts for Web Stories Google says many publishers are creating teasers for web content and not really stories.
Google introduces sitelink extensions for TrueView for action in DV360 Google took one year to introduce sitelink extensions for TrueView for action in DV360. The same feature was rolled in Google Ads in 2019.
Search Microsoft launches Filter Link Extensions Filter Link Extensions enables advertisers to present headers on the search ads so that users can navigate to their key products and offerings.
Social Facebook launches an Instagram Content Publishing API Facebook says Instagram Content Publishing API is a product designed for businesses that want to publish content to Instagram in a planned way.
Social LinkedIn reports a record quarter in the advertising business Microsoft says LinkedIn’s advertising business had a record quarter in the latest Q4.
Twitter buys Revue, a newsletter platform Revue is Twitter's sixty-fourth acquisition. Twitter says it wants to be a better home for writers.
Data Norway fines Grindr under GDPR The world's largest social networking app for gay, bi, trans, and queer people received a fine of almost 10 million euros in Norway.
Search Microsoft Advertising seeing Credit Card payments declined in Europe The issue in Microsoft Advertising started in January, this year. Credit Card payments are declined in Europe due to authentication issues.
Display Taboola to be listed on the NYSE as TBLA In 2020, Taboola had over 1 billion dollars in revenue, with an operating income margin of 2.8%, $34 million.
Data Targetspot to integrate Tru Optik identity resolution Tru Optik’s Household GraphTM has more than 80 million U.S. homes.
Video DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
Display Taboola introduces a new dashboard for advertisers Taboola Ads is a self-service ad platform where advertisers can display native and outstream ads.
Data iSpot acquires Ace Metrix The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
Audio Triton Digital releases the top 100 podcasts in Australia Last month, the podcast Stuff You Should Know (ARN/iHeartMedia) reclaimed the #1 spot as the most downloaded podcast in Australia.
Retail Yelp to show if businesses are enforcing social distancing and if their staff is wearing masks Yelp is now displaying if businesses are enforcing social distancing and if their staff is wearing masks.
