Display Taboola introduces a new dashboard for advertisers Taboola Ads is a self-service ad platform where advertisers can display native and outstream ads.
Data iSpot acquires Ace Metrix The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
Audio Triton Digital releases the top 100 podcasts in Australia Last month, the podcast Stuff You Should Know (ARN/iHeartMedia) reclaimed the #1 spot as the most downloaded podcast in Australia.
Retail Yelp to show if businesses are enforcing social distancing and if their staff is wearing masks Yelp is now displaying if businesses are enforcing social distancing and if their staff is wearing masks.
Search Google introduces a new Google News report in Search Console With the new Google News report in Search Console, publishers can have insights on their results in Google News' Android and iOS apps, and on news.google.com.
What is Google Tag Assistant? Google Tag Assistant is a Chrome extension that enables advertisers to check if Google tags such as Google Analytics, Google Tag Manager, Google Ads Tracking, are working correctly.
Data Uganda's government orders internet providers to cut off the Internet Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.
Data What is Microsoft Clarity? Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.
Retail Amazon introduces translations of recommended keywords in Amazon Advertising API Advertisers can now request translations of recommended keywords for Sponsored Brands ads in Amazon Advertising API.
Video Casted launches Video Podcasting B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.
Media Rating Council accredits Google Ads Data Hub Media Rating Council accredited Ads Data Hub for Sophisticated Invalid Traffic (SIVT)-filtered, rendered, and viewable video ad impressions and TrueView Views.
Retail Amazon introduces new countries in Sponsored Display product targeting recommendations in Amazon Advertising API Sponsored Display product targeting recommendations in Amazon Advertising API are now available in the UK, France, Spain, Italy, Germany, United Arab Emirates, Canada, and Japan.
Video LG to acquire more than 50 percent of Alphonso, to enter in the Connected TV ad market LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.
Audio Deezer introduces Sponsored Editorial Playlists With Deezer's Sponsored Editorial Playlists, advertisers can ‘take over’ Deezer’s editorial playlists to get closer to millions of Free subscribers.
Social Merkle identifies 5 marketing trends for the first quarter Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.
Google introduces new Data Exclusion controls for Smart Bidding in Google Ads Data Exclusions ensures Smart Bidding uses accurate data to set the right bids.
Video TEGNA signs with FreeWheel a new multi-year deal FreeWheel last week announced that it signed a new multi-year deal with TEGNA to transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
Retail What is Amazon Shopper Panel? Amazon Shopper Panel is an app in iOS and Android, that rewards users sharing receipts from purchases made outside of Amazon.com and that complete short surveys.
Display Europeans spent $14.8 billion across the App Store and Google Play during 2020 United Kingdom was the country driving more app revenue in 2020, followed by Germany and France.
Social TikTok is the app with more installs in 2020, with 163 million installs in Europe last year TikTok, known in China as Douyin, is a video-sharing social networking service owned by Chinese company ByteDance.
Data DoubleVerify introduces Brand Suitability Tiers DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).
What are Google Ads taxes? Since November, 2020, Google Ads is invoicing additional taxes to advertisers for clicks registered in Austria, in the UK, and Turkey.
DOOH Velocity buys EYE, and has now 32,000 DOOH screens in the USA Velocity acquired 2 OOH companies in the last 6 months.
