IAS acquires ADmantX, a contextual solution IAS last week announced the acquisition of ADmantX. Integral Ad Science (IAS) says the acquisition will bring patented technology and related expertise to IAS, and relationships with brands and publishers worldwide. ADmantX technology delivers comprehension of online content, enabling advertisers and publishers to match the ads to relevant content. “ADmantX
131 CMPs out of 150 passes the TCF validation test of IAB Europe IAB Europe this week announced that 131 CMPs (Consent Management Platforms) out of over 150 passes a validation test, being awarded the official TCF v1.1 Compliant Seal. IAB Europe says the CMPs not compliant were suspended temporarily, and the ones that don’t demonstrate an interest in complying will
Microsoft redesigns the Advertising Editor Microsoft today launched a redesigned version of the Microsoft Advertising Editor for Windows and Mac. The redesigned Microsoft Advertising Editor now includes open betas: Recommendations, Filtering (a quicker way to search), and Responsive Search Ads, but also the possibility to Undo/Redo, or to targeting zip codes. The recommendations from
Video Google launches prepaid plans in India for YouTube Premium Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now purchase prepaid plans without enrolling in an ongoing subscription, and for the period they paid for. According to Google, at any point, users will also be able to extend their paid benefits by
JustPremium adopts Sellers.json and SupplyChain JustPremium this month announced it has implemented Sellers.json and the OpenRTB SupplyChain Object in all outgoing bid requests. JustPremium says advertisers will not need to worry anymore about fraudulent traffic, nor about vendors reselling impressions to duplicate them and drive up costs. JustPremium says it was one of the
IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework IAB Tech Lab today released version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for the digital advertising ecosystem. According to IAB Tech Lab, the IAB CCPA Compliance Framework provides ad tech companies with assurances
Google AdSense to sunset the iOS and Android apps Google is sunsetting the AdSense iOS and Android apps. The AdSense apps are used by publishers to have access to reporting on their earnings. Only one-third of users access AdSense from mobile devices. According to Google, this is part of a review of the AdSense mobile strategy and a focus
Data Jivox launches IQiD, a first-party deterministic identity graph IQiD enables brands to personalize dynamic creative (DCO) at scale using first-party data they own as well as contextual triggers.
Google Ad Manager present in 99% of all ads.txt files Pixalate this week released the report on App-ads.txt and Ads.txt trends, where it found out that Google Ad Manager is listed in 99% of all ads.txt files. The SSPs following Google are AppNexus (Xandr), Rubicon Project, Pubmatic, OpenX, Index Exchange, and AOL (Verizon Media), but with percentages
Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019 From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior-year period, a 16% improvement. These are the results from TAG’s
Data Invalid traffic (IVT) rates in TAG Certified channels fall to 1.41% in 2019 From January to August, this year, TAG examined 201 billion impressions from campaigns executed by 6 agencies, and saw that invalid traffic (IVT) rates in TAG Certified channels fell to 1.41%, from 1.68% in the same prior year period, a 16% improvement.
Google integrates Sign in with Apple in Firebase Auth Google yesterday integrated the Sign in with Apple authentication, in beta, on the latest versions of the Firebase SDKs for iOS, Android, and the web. Sign in with Apple enables users to sign in to applications and websites using their Apple ID. The Firebase Authentication (via Firebase SDKs) provides an
ICO releases guidance on how to deal with special category data The ICO – the GDPR regulator in the UK – this week released guidance about special category data. Special category data is personal data concerning health, sex life, sexual orientation, genetic, racial or ethnic, biometric, or religious/trade union/philosophical/political membership. The guidance makes clear how special category data should be
Pixalate sees 11x more app-ads.txt adoption in Q3 Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in Q3 2019. Over half of the top 1k programmatic apps have now app-ads.txt implemented. And over 1 million domains now have ads.txt. According to
Google to stop sending contextual information on the bid requests Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result of engagement with the European data protection authorities, and the intent is to take an additional step to further guard user privacy. Chetna Bindra, Senior Product Manager,
Google launches Google Analytics cards on AdSense homepage Google this month launched new Homepage Cards on AdSense. Publishers using AdSense, integrated with Google Analytics, have now 3 new cards available with website information: Audience; Most viewed pages; Traffic channels. Audience card On the audience card, publishers can see the site’s key audience metrics compared to a previous
Accenture Interactive opens a Fjord design studio in Japan Accenture this week opened a Fjord design studio in Japan. It’s the first Accenture’s Fjord design studio in Japan. The new studio is located at the Accenture Interactive Studio Tokyo in Azabu, Tokyo, and is led by Bansho and Eduardo Kranz. Accenture says Fjord Tokyo designers will bring
TikTok users can now upload videos from third-party apps TikTok this month launched a new SDK enabling third party apps, like Adobe Premiere Rush, to be integrated directly with TikTok. Users are able to upload videos to TikTok directly from their app’s editing platform. The apps already using Share to TikTok SDK are Adobe Premiere Rush, Fuse.it,
Google to introduce in Chrome a shame badge for slow websites Google is introducing in Chrome a badge that identifies websites loading slow. Google says the badge is intended to identify when sites are authored in a way that makes them slow generally, looking at historical load latencies. According to Google, the idea is to test ways to help users understand
Display Brave browser launches an Ad Network while blocking publisher’s ads The browser Brave yesterday announced the creation of Brave Ads, an ad network part of Brave Rewards, enabling users to opt-in to view ads for earning BAT.
IDAGIO, the streaming service for classical music, launches a free version worldwide IDAGIO yesterday launched a free version worldwide (except Japan and China). IDAGIO is an audio streaming service for classical music with a catalog of over 2 million tracks. The free version works like Spotify as users can’t play specific songs, but only playlists. The premium version ($9.99 per
Display Creatives uploaded in DV360 to become responsive on app interstitial inventory HTML5 and image creatives uploaded in DV360 will soon be able to render across sizes on app interstitial inventory while maintaining the aspect ratio of the creative, Google yesterday announced.
Amazon Advertising is now TAG certified Amazon Advertising yesterday announced that has earned the Trustworthy Accountability Group (TAG) Certified Against Fraud Seal in the capacities of a Buyer, Direct Seller, and Intermediary. The TAG-ID is 4582cc3fa09ce42f, and covers all ad formats and products. Advertisers using Amazon Advertising products have now the assurance that their ad spend
Vibenomics selects Triton Digital to monetize the Audio Out-of-Home (AOOH) Vibenomics this week selected Triton Digital to help monetize the new Vibenomics Audio Out-of-Home (AOOH) advertising marketplace. According to Triton Digital, the Audio Out-of-Home marketplace enables advertisers to reach an audience of nearly 150 million unique consumers or target any combination of 4,000 individual locations. Vibenomics will use Triton’
How to buy Data-Driven Audio Ads Digital Audio Ads are now being bought programmatically via DSPs, and according to a DAX study, 68% of UK advertisers will increase spend on audio in the next 12 months. The podcast ad market is set to surpass $1 Billion in the US, and Xaxis said in 2017 that digital
