The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Utiq addresses the growing demand for compliant, privacy-conscious advertising solutions. Powered by secure and encrypted data, Utiq empowers brands and publishers to deliver relevant, ad-funded experiences while upholding the highest consumer privacy standards.
AudienceProject this week announced the launch of cost reporting within its AudienceReport platform. This innovative feature enables marketers to analyze channel efficiency, optimize media spend, and maximize the reach of their campaigns.
The addition of social metrics in the United Kingdom and Spain provides a deduplicated view of audiences across desktop, mobile, and social platforms.
Google Analytics today released an update enabling businesses to collect user-provided data without the need for a user ID.
DoubleVerify (DV) and NBCUniversal are expanding their partnership to deliver an industry-first solution: program-level measurement for streaming video across OTT and CTV.
The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).
Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.
Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.
The collaboration will provide key insights for Epsilon's performance-driven digital advertising platform, Epsilon Digital.
Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.
Google this week launched a new API designed to streamline administration for Google Marketing Platform users.
Google this week announced Meridian, a new open-source Marketing Mix Model (MMM) designed to help marketers overcome measurement challenges brought on by evolving media consumption habits and privacy concerns.
