IAB Tech Lab seeks further feedback on enhanced data deletion framework
The IAB Tech Lab, the global standards-setting body for digital advertising, today opened a second public comment period for its Data Deletion Request Framework.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Lumen announces native billing integration with The Trade Desk
This integration enables users to effortlessly activate attention-first measurement for both display and video ad groups with a simple toggle within The Trade Desk interface.
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The 6 Gatekeepers under Digital Markets Act (DMA)
Last year, the European Commission (EC) officially designated six major tech companies - Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta (Facebook, Instagram, WhatsApp), and Microsoft - as "gatekeepers" under the Digital Markets Act (DMA).
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EU targets Apple, Google, and Meta over Antitrust concerns
The European Commission today announced it has launched a major crackdown on the business practices of Big Tech giants, opening formal antitrust investigations against Alphabet (Google), Apple, and Meta (Facebook).
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EU's new Digital Services Act and Digital Markets Act
The European Union has made sweeping changes to its digital landscape with the implementation of the Digital Services Act (DSA) and the Digital Markets Act (DMA).
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Google expands Install Referrer Tracking to Games on PC
Google this month announced expanded support for the Play Install Referrer API, now allowing developers to track installations of their Google Play Games on PC.
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Adform: Advertisers can now measure Carbon Footprint with Scope3 integration
This enhancement allows advertisers to accurately assess the carbon emissions associated with their campaigns without initially implementing carbon reduction strategies.
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Google Marketing Live 2024 opens registration
Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.
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BigQuery adds direct support for Facebook Ads
Google Cloud's BigQuery data warehouse last m integrated Facebook Ads, offering marketers a powerful new way to analyze and glean insights from their advertising campaigns.
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IAS receives MRC accreditation for YouTube viewability measurement
Integral Ad Science (IAS) this month has been accredited by the Media Rating Council (MRC) for its third-party calculation and reporting of YouTube video viewability.
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Transparency: New reports on Google and Amazon's advertising platforms
The introduction of these transparency reports by Google and Amazon can be seen as a direct response to the upcoming Digital Markets Act (DMA).
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Google Ads and Analytics now share conversion definitions
Google today announced updates to Google Analytics 4, its flagship analytics platform. The changes aim to streamline campaign performance measurement and enhance insights, all with a focus on protecting user privacy.
