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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google announces Ads API v17.1 with shareable previews, asset management, and enhanced reporting capabilities.
Meta announces major changes to Ads Insights API, removing numerous unique metrics and affecting data retrieval for advertisers.
Google updates AdMob's User Activity Report metrics, focusing on improved clarity and brevity for app developers and advertisers.
by Luis Rijo
Google updates AdMob's User Activity Report metrics, focusing on improved clarity and brevity for app developers and advertisers.
by Luis Rijo
Google announces Ads API v17.1 with shareable previews, asset management, and enhanced reporting capabilities.
by Luis Rijo
Meta announces major changes to Ads Insights API, removing numerous unique metrics and affecting data retrieval for advertisers.
by Luis Rijo
Google integrates Gemini AI models into Nest cameras and Google Home, improving functionality and user experience.
by Luis Rijo
Dutch Data Protection Authority alerts organizations to potential data breaches caused by employee use of AI chatbots in professional settings.
by Luis Rijo
Comscore's Q2 2024 earnings show revenue decline and adjusted EBITDA drop amid ongoing industry challenges.
by Luis Rijo
Digital intelligence company Similarweb sees accelerating revenue growth and profitability in Q2, acquires app analytics firm 42matters.
by Luis Rijo
Microsoft enhances Performance Max campaigns, introduces AI-powered content tools, and expands targeting options for advertisers.
by Luis Rijo