TikTok enhances Data Portability, aims for DMA compliance
Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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DoubleVerify launches new tiered "Made for Advertising" (MFA) categories
The new tiered "Made for Advertising" (MFA) categories allow advertisers to precisely identify and avoid websites designed primarily for generating ad revenue rather than offering genuine content.
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Amazon expands AMC capabilities with Sponsored TV signals
This update grants advertisers in-depth insights into their Sponsored TV campaigns, empowering them to optimize their streaming TV advertising strategies.
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Google to deprecate Audience Profile Analysis feature within DV360
Google has announced the upcoming deprecation of the Audience Profile Analysis feature within its Display & Video 360 platform.
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Google introduces Price Transparency for EEA advertisers on DV360 and CM360
Google has rolled out new price transparency reports, specifically for advertisers within the European Economic Area (EEA). These reports provide insights into daily fees associated with ads shown on third-party and Google-owned platforms.
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Google Bid Manager API to discontinue Full Path and Path Attribution Reports
Google this week announced the deprecation of Full Path and Path Attribution reports within its Bid Manager API. As of May 1, 2024, attempts to create, retrieve, or run reports of these types will result in errors. This deprecation was initially announced in November of last year.
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Eyeota and S&P Global Mobility partner for extensive Automotive Audience targeting
This strategic move will unlock 500 purchase-based automotive audience segments across Canada, Australia, the United Kingdom, Italy, and Spain.
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TAG awards record 321 Certifications in 2024
A record 32 companies achieved TAG Platinum status by earning three or more seals, highlighting a growing industry-wide dedication to these key areas.
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Microsoft unveils Privacy-Centric Ad Selection API for Edge Browser
Microsoft Edge will begin experimenting with third-party cookie removal for a small percentage of non-managed device users in the coming months and throughout 2024.
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Google Analytics 4 introduces the 'Primary Channel Group' for enhanced traffic reporting
This new feature streamlines historical reporting and customization for marketing and analytics teams.
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Similarweb expands Digital Marketing Intelligence with Admetricks acquisition
The acquisition bolsters Similarweb's position as a comprehensive advertising intelligence solution, giving businesses critical insights into online advertising strategies.
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Comscore and TEGNA partner for comprehensive Audience Measurement
Through this collaboration, Comscore will equip TEGNA with essential metrics across its local TV, affiliate network, and digital platforms.
