Nielsen Expands YouTube CTV Ads Measurement to 11 Countries
Nielsen this week announced a new partnership with Google to expand its Connected TV (CTV) measurement of YouTube ads to 11 new markets.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Consumer Reviews: IAB makes a case against proposed FTC Rules at upcoming hearings
The Interactive Advertising Bureau (IAB) is doubling down on its opposition to the Federal Trade Commission's (FTC) proposed rules for consumer reviews and online subscriptions, arguing they could stifle legitimate speech and harm businesses.
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LiveRamp enthusiastic about the potential of Google's PAIR initiative
LiveRamp is enthusiastic about the potential of Google's PAIR initiative as the industry navigates the cookieless future.
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LiveRamp announces Solid Q3 Results, exceeding expectations
LiveRamp this week reported Q3 results and future outlook point to a strong position in the data collaboration market. Revenue: Up 10% YoY to $174 million, exceeding analyst estimates.
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Google Analytics 360 Event Parameter Limit increased for Mobile Apps
Marketing professionals leveraging Google Analytics 360 for mobile app insights now benefit from an increase in event parameter value length.
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GA4 launch Subproperties and Roll-up Properties integration with Search Ads 360 and Display & Video 360
Google Analytics this week expanded the data accessibility for Google Marketing Platform users, enabling the linking of subproperties and roll-up properties with Search Ads 360 and Display & Video 360.
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Google Analytics expands Traffic Source Data with Manual Dimensions
Google Analytics yesterday introduced 8 new platform-agnostic traffic source dimensions, offering granular insights into user behavior across paid and organic campaigns, regardless of media source.
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AdMob Report Revamp: Hourly Data, CSV Exports, and Custom Comparisons
AdMob is introducing several enhancements to its reporting suite, designed to provide publishers with more granular data, flexible comparison options, and expanded export capabilities.
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Google Ad Manager upgrades Reach Reporting with improved calculations and flexibility
Previously, the Reach report might have displayed "-" in certain instances where data was limited. This frustratingly left publishers without valuable information. Well, say goodbye to those dashes!
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Google Ad Manager unveils deeper auction insights in data transfer
Google Ad Manager last month dropped a significant update in their January 29th release, offering transparency into auction dynamics through enhanced Data Transfer functionalities.
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Google unveils Gemini
Google today announced the evolution of Bard, its AI platform, into Gemini. This exciting update brings several key changes designed to empower marketers with the latest advancements in Google AI.
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Valentine's Day projected to break spending records
The report predicts total spending on significant others to reach a record-breaking $14.2 billion, marking a significant shift from last year's focus on celebrating various relationships.
