The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Privacy and technology industry group IAB Tech Lab yesterday released updates to the TCF Canada section string and GPP core string specifications for public review and comment.
Google Chrome yesterday announced several updates to its Safe Browsing feature, aiming to balance online security with faster browsing experiences.
Similarweb Ltd. (NYSE: SMWB), a leading digital data and analytics company, today announced its financial results for the fourth quarter and fiscal year ended December 31, 2023.
This collaboration focuses on privacy-centric solutions leveraging LiveRamp's unique identity framework.
This list highlights the fastest-growing mobile apps in the US, measured by estimated average monthly active users (MAU).
DoubleVerify (DV) today announced the launch of tiered brand suitability categories for "Made for Advertising" (MFA) content. MFA content, while not inherently fraudulent, is specifically designed to display ads rather than organic content.
Google Analytics today rolled out a new feature today called "Trend Change Detection," designed to help businesses identify subtle but significant shifts in their data over time.
Advertisers can now access downloadable reports detailing the Content Genre and Content Rating where their ad impressions were delivered.
Artificial intelligence (AI) is rapidly transforming the marketing landscape. To remain competitive, upskilling in this transformative technology is crucial. This curated list presents 14 AI courses designed to empower marketers.
The IAB Tech Lab last week released a comprehensive analysis of Google's Privacy Sandbox, raising concerns about its readiness for industry-wide adoption.
According to Google, this fund aims to equip European workers, particularly those most vulnerable to workforce transitions due to AI, with the essential skills and knowledge to thrive in the evolving job market.
Monitor Plus provides automatic data removal and continuous monitoring of exposed personal information on data broker sites.
