LinkedIn launches a Media Planning API
LinkedIn today announced the launch of a Media Planning API, aiming to empower B2B agencies with deeper audience insights and campaign optimization tools.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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IAS expands Brand Safety net to Facebook and Instagram
Integral Ad Science (IAS) today announced the expansion of its Brand Safety and Suitability Measurement to Facebook and Instagram.
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OpenX unveils Cookieless Deal Library, simplifying ad targeting in a post-cookie world
OpenX, a omnichannel supply-side platform (SSP), announced this week the launch of its Cookieless Deal Library, a solution designed to help advertisers navigate the evolving programmatic landscape without relying on third-party cookies.
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Pinpoint gets AI upgrade to understand key points in documents and organize data
Pinpoint, a tool designed specifically for journalists, is receiving an AI-powered upgrade. Reporters can now query documents to quickly grasp key points, saving valuable time during research.
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Nielsen to expand its National TV out-of-home (OOH) panel
Nielsen announced an expansion of its National TV out-of-home (OOH) panel. This initiative aims to capture out-of-home viewing habits across all U.S. TV households, marking a major step towards comprehensive viewership measurement.
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Apple posts solid Q1 with Record Services Revenue
Apple today reported its financial results for the first quarter of fiscal year 2024, ending December 30, 2023. The company saw modest overall revenue growth of 2% year-over-year to $119.6 billion.
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Google Analytics makes Data Integration easier with New Recommendations
Google Analytics this week announced a new feature designed to help users leverage their data more effectively through personalized recommendations. This update surfaces tailored suggestions within the platform, guiding users to unlock valuable insights and functionalities.
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Uber faces €10 Million fine over driver data privacy lapses
The Dutch Data Protection Authority (AP) has issued a €10 million fine to ride-hailing giant Uber for failing to properly disclose data handling practices and hindering drivers' privacy rights.
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Usercentrics CMP gains Google Certification
Usercentrics today announced that its CMP has been certified by Google, enabling publishers to comply with the latest Transparency & Consent Framework (TCF) v2.2.
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Interaction to Next Paint (INP) to replace First Input Delay (FID) on March 12, 2024
In a significant move for web developers and user experience optimization, Interaction to Next Paint (INP) is set to become a Core Web Vital, replacing First Input Delay (FID) on March 12, 2024.
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Google Analytics 4 enhances user experience with In-Product Help Options
Google this week introduced new in-product help options for Google Analytics 4, designed to provide users with immediate and accessible support while navigating the platform.
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Microsoft Search and News advertising revenue rises 8%
Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.
