Data Privacy Day
The purpose of Data Privacy Day is to raise awareness about the importance of data privacy and to promote best practices for protecting personal information.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
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Data Protection Authorities not effectively enforcing GDPR, study finds
74% of data protection professionals believe that data protection authorities (DPAs) would find "relevant violations" if they conducted an on-site investigation at an average company handling user data.
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Google temporarily allows Private Aggregation Debug Mode
Google has announced that it will temporarily allow the Private Aggregation Debug Mode for browsers in Mode B during Chrome-facilitated testing.
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Data Validation in Google Analytics
By identifying and addressing any data discrepancies, you can gain valuable insights into your website traffic and make informed decisions about your marketing strategies.
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Apple updates App Store Review Guidelines in order to comply with the DMA
Apple is making major changes to its iOS, Safari, and App Store policies in order to comply with the Digital Markets Act (DMA), a new law in the European Union that is designed to promote competition in the tech industry.
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Nielsen to continue measuring FOX Networks across Broadcast, Cable and Streaming
Nielsen and Fox yesterday announced a multi-year renewal agreement. This agreement expands Nielsen's involvement with FOX, ensuring that the company will continue to measure all FOX properties across broadcast, cable, and free streaming.
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Comscore and Nexstar partner on Cross-Platform Audience Measurement
Under the terms of the agreement, Comscore will provide Nexstar with measurement metrics across Nexstar’s local TV, broadcast, network, and digital businesses.
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Google Chrome introduces 3 new AI features to enhance browsing experience
Google today has unveiled 3 new generative AI features for its Chrome browser, aiming to elevate the browsing experience and make it more personalized.
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Google Analytics sampling
Google Analytics sampling is a technique used to reduce the amount of data that needs to be processed and analyzed in order to provide accurate results.
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FTC to ban InMarket Media from selling or licensing any precise location data
The Federal Trade Commission (FTC) this week announced it will ban data aggregator InMarket Media from selling or licensing any precise location data.
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NielsenIQ and TransUnion partner to enable targeted ads with Purchase Data
NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.
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HubSpot releases report on Platform Ecosystems
HubSpot this week released a new report titled The State of Platforms 2024. The report, produced in collaboration with Canalys and Partnership Leaders, draws on data from the 50 largest software companies to provide insights into the structure, size, and monetization of platform ecosystems.
