What is FLoC?
FLoC replaces third party cookies for interest-based targeting.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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What is Gnatcatcher?
Gnatcatcher is Privacy Sandbox technology that wants to protect the IP addresses, personal identifiers according to the European GDPR.
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Norway fines Grindr under GDPR
The world's largest social networking app for gay, bi, trans, and queer people received a fine of almost 10 million euros in Norway.
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Targetspot to integrate Tru Optik identity resolution
Tru Optik’s Household GraphTM has more than 80 million U.S. homes.
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DoubleVerify receives Media Rating Council (MRC) accreditation for CTV Measurement
DoubleVerify says it is one of a select few companies in the industry accredited for both video and display impression measurement and SIVT in CTV.
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iSpot acquires Ace Metrix
The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
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Uganda's government orders internet providers to cut off the Internet
Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.
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What is Microsoft Clarity?
Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.
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Merkle identifies 5 marketing trends for the first quarter
Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.
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DoubleVerify introduces Brand Suitability Tiers
DoubleVerify is aligning with standards from the 4A’s Advertising Protection Bureau (APB) and WFA’s Global Alliance for Responsible Media (GARM).
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Nielsen renews multi-year agreement with TEGNA to provide TV ratings
TEGNA’s customers use Nielsen data to activate and measure local media buys.
