Amazon Marketing Cloud (AMC) recently introduced a new solution called High Value Audiences. This solution aims to simplify the process of identifying and targeting high-value customers for advertisers on Amazon.

These PCs boast significant advancements in processing power, battery life, and AI capabilities, promising to transform how users interact with their devices.

The IAB Tech Lab, a digital advertising industry organization, this month released a comprehensive guide titled Identity Solutions Guidance: A Guide for Advertisers, Publishers, and AdTech.

This initiative involves the creation of an industry standard - Detecting Unwanted Location Trackers - designed to alert users across both iOS and Android devices if an unknown Bluetooth tracking device is following them.

East Africa has been grappling with significant internet disruptions since May 12, 2024, due to damage sustained by submarine cables, Cloudflare reported. These cables are critical infrastructure for internet connectivity, carrying vast amounts of data traffic between continents.

Salesforce, a cloud computing company with a focus on customer relationship management (CRM), today unveiled its annual State of Marketing report. The report sheds light on key trends and challenges faced by marketing professionals in today's data-driven landscape.

Apple last week announced new features for Apple Watch designed to improve the golfing experience for users. These features are targeted towards golfers who use their Apple Watch to track performance and receive information while on the course.

Google this month shed light on the reasoning behind the name "Gemini" for its advanced AI model, rather than Bard, a name that might be familiar to some.