What is Customer Match?
Customer Match enables advertisers to use CRM data from customers, like email addresses and phone numbers, to identify online users browsing the web.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
Previous Posts-
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Google introduces support for Google Analytics 4 in Data Studio
Google last month introduced support for Google Analytics 4 in Data Studio.
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Goldman Sachs, ClearSky, and NightDragon acquire White Ops
DSPs like MediaMath, Xandr, and The Trade Desk use White Ops services to block and detect fraudulent traffic.
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The data collection that helps Google to lock publishers and advertisers
The antitrust lawsuit, moved this month against Google, shows how Google uses data to gain market dominance and potentially create a new walled garden.
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FreeWheel to acquire Beeswax
Beeswax was founded in 2014. Beeswax's clients pay a flat fee based on tech usage instead of a spend fee.
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IAB Europe releases a Guide to Ad Fraud
The Guide to Ad Fraud has 20 pages and is available for every advertiser.
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IAB Europe considers Traffic Acquisition Manipulation as Ad Fraud
IAB Europe says publishers are selling ad fraud impressions when they pay fraudulent traffic drivers.
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Google introduces a self-service account linking to Ads Data Hub for Google Ads, CM, and DV360
Google says over 200 brands, agencies, and measurement partners use Ads Data Hub to analyze campaign data.
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LiveRamp partners with Kinetiq to connect TV ad exposures with purchases, store visits, and app downloads
LiveRamp's customers can now connect TV exposures to real outcomes like purchases, store visits, and app downloads.
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Experian buys Tapad for $280 million in cash
Tapad's forecasted revenue was $50 million for 2020. Tapad has a graph that includes includes digital ad IDs, clustered at the individual and/or household level.
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Google expands Nielsen mobile digital ad ratings (mDAR) measurement to more countries
Nielsen mobile digital ad ratings enables advertisers to measure ads served to tablets/smartphones via native app-store applications.
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Semcasting launches Activate, a new cookie-free audience and attribution platform
Semcasting developed a platform that does attribution, build audiences, is connected with DSPs, social platforms, and has CRM onboarding, all connected with an omnichannel identity graph.
