OneTrust raises $200 million and is now valued at $1.3 billion
OneTrust this week closed an investment of $200 million led by Insight Partners.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Bain Capital agrees to buy 60% of Kantar in a valuation of $4.0bn
WPP today announced that is selling 60% of Kantar to Bain Capital Private Equity.
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NinthDecimal launches a multi-touch attribution (MTA) solution for foot traffic measurement
hDecimal yesterday launched a multi-touch attribution (MTA) solution for foot traffic measurement.
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Nielsen launches Podcast Listener Buying Power Service
Nielsen yesterday launched Nielsen Podcast Listener Buying Power Service from Nielsen Scarborough, with iHeartMedia, Cadence13, Midroll-Stitcher’s advertising arm, Westwood One and cabana as charter clients.
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Microsoft Advertising testing Parallel Tracking
According to Microsoft, with Parallel Tracking, the consumer is taken directly to your final URL while all the click-measurement processing is done in the background. That means a much faster page load time.
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TVSquared releases 2019 Direct-to-Consumer (DTC) TV Advertising Performance report
The top 3 KPIs are Purchases & Conversions, Registrations and First vs. Repeat Customers.
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Adjust appoints Lynda Clarizio, former president of Nielsen, to its board
Lynda Clarizio, former president of Nielsen U.S. Media, this month has joined Adjust as a board member.
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UK regulator investigates RTB in compliance with GDPR; Google and IAB Europe cooperate
ICO, the UK regulator, was the first to publish a report, last month, that initiate the investigation on RTB (Real Time Bidding).
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AppLovin acquires SafeDK
AppLovin, a mobile gaming platform, announced today it has acquired SafeDK, a software development kit (SDK) management platform that ensures ad quality, performance, and stability in mobile apps.
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Mobile surpasses TV for the first time in the US
US adults will spend more time using their mobile devices than they will spend watching TV.
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Usercentrics CMP receives new funding to accelerate global expansion
Usercentrics, the Consent Management Platform (CMP) headquartered in Munich, Germany, today announced a Series A financing round led by growth fund ALSTIN Capital, with participation from existing investors Cavalry Ventures and Reimann Investors.
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GasBuddy receives TAG certification against ad fraud
GasBuddy today announced it has received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).
