The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The European Commission today announced it has launched a major crackdown on the business practices of Big Tech giants, opening formal antitrust investigations against Alphabet (Google), Apple, and Meta (Facebook).
The European Union has made sweeping changes to its digital landscape with the implementation of the Digital Services Act (DSA) and the Digital Markets Act (DMA).
Last year, the European Commission (EC) officially designated six major tech companies - Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta (Facebook, Instagram, WhatsApp), and Microsoft - as "gatekeepers" under the Digital Markets Act (DMA).
Last year, the European Commission (EC) officially designated six major tech companies - Alphabet (Google), Amazon, Apple, ByteDance (TikTok), Meta (Facebook, Instagram, WhatsApp), and Microsoft - as "gatekeepers" under the Digital Markets Act (DMA).
The European Commission today announced it has launched a major crackdown on the business practices of Big Tech giants, opening formal antitrust investigations against Alphabet (Google), Apple, and Meta (Facebook).
The European Union has made sweeping changes to its digital landscape with the implementation of the Digital Services Act (DSA) and the Digital Markets Act (DMA).
Google this month announced expanded support for the Play Install Referrer API, now allowing developers to track installations of their Google Play Games on PC.
This enhancement allows advertisers to accurately assess the carbon emissions associated with their campaigns without initially implementing carbon reduction strategies.
Scheduled for May 21st, this must-attend conference for PPC marketers will focus on the latest Google Ads innovations and strategies for harnessing artificial intelligence (AI) to supercharge business growth.
Google Cloud's BigQuery data warehouse last m integrated Facebook Ads, offering marketers a powerful new way to analyze and glean insights from their advertising campaigns.
Integral Ad Science (IAS) this month has been accredited by the Media Rating Council (MRC) for its third-party calculation and reporting of YouTube video viewability.
