The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Last month, Amazon renewed Alexa’s Site Overview tool. Advertisers and publishers use Alexa’s Site Overview tool to find opportunities to grow the traffic and analyse the competition.
Deutsche Telekom this month announced that is starting the 5G rollout in Germany in six cities: Berlin, Bonn, Darmstadt, Hamburg, Leipzig, and Munich.
Acxiom last week announced a new multi-year partnership with Kasasa, a financial technology, and marketing provider committed to driving results for over 900 community banks and credit unions.
The IAB Technology Laboratory last week announced the completion of version 1.0 of its Data Transparency Standard and the launch of an affiliated Data Transparency Standard Compliance Program.
Cuebiq last week launched its Consent Management and Data Provenance (CMDP) solution, which enables publishers and advertisers to provide verifiable proof of their compliance with GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act).
IAB France last month published its guide of the traceability of the programmatic flows. IAB France says this guide has the goal to promote the understanding of technical exchanges within the value chain.
LiveRamp this month completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with business outcomes.
Microsoft this month launched the first cloud datacenter regions in the Middle East, located in the United Arab Emirates (UAE).
Mastercard and ING Turkey today announced a collaboration that is transforming android smart phones in POS devices.
DoubleVerify today announced the appointment of Gian LaVecchia as SVP of Brand & Agency Partnerships for the Americas.
Digital Element, the Atlanta-based technology company that pioneered the geolocation and IP intelligence industry, is now 20 years old. Digital Element introduced in 1999 its NetAcuity technology, which enables advertisers to target geographically users by IP address.
Socialbakers this week announced the product integration with Salesforce Sales Cloud and Service Cloud.
