The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.
Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.
The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).
The Interactive Advertising Bureau (IAB) this week raised concerns about proposed changes to the Federal Trade Commission's (FTC) Children's Online Privacy Protection Rule (COPPA).
Speedometer is a browser benchmark designed to measure the responsiveness and speed of web applications, giving developers and users crucial insights into how their browsers perform.
Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced the discontinuation of its social media analytics tool, CrowdTangle. The platform will officially cease to exist on August 14, 2024.
Mediaocean and Magnite this week announced a partnership. The collaboration will bring automation and efficiency to Mediaocean's Prisma platform users when buying connected TV (CTV) and online video (OLV) inventory.
Google this week announced Meridian, a new open-source Marketing Mix Model (MMM) designed to help marketers overcome measurement challenges brought on by evolving media consumption habits and privacy concerns.
Facing its designation under the EU's Digital Markets Act (DMA), TikTok this month announced a range of measures to improve platform transparency and user data control.
