Microsoft to end HealthVault service by November 2019
Microsoft will shut down as of November 20, 2019. Microsoft says all data will be deleted by this date and users can now transfer the data.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Chrome to restrict fingerprinting and to make it easier to block 3rd party cookies
Google yesterday announced plans to improve cookie controls on Chrome. Google says it will aggressively restrict fingerprinting across the web and will make it easier for users to block or clear cookies used in a third-party context.
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OpenX launches OpenAudience challenging the walled gardens
OpenX last week launched OpenAudience, a platform that enables advertisers to plan and buy people-based marketing.
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The Trade Desk integrates Samba TV data in the Planner
The Trade Desk last week announced a partnership with Samba TV, that will power The Trade Desk’s Planner.
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Analytics cross-device conversions now available on Google Ads
Google this week announced the integration of the Google Analytics cross-device conversions into Google Ads. Advertisers can also include cross-device conversions in the bidding.
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Google Analytics for Firebase will have multiple filters on event reports
Google is rolling out multi filters in Google Analytics for Firebase over the next few weeks, the company announced this week. Until now users could use one filter only on event reports. Until now was only possible to have an event with one filter only, and Google announced that advertisers
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Tamedia and AXA launch a platform to help people to choose a suitable vehicle
Insurer Axa, and publisher Tamedia, formed a joint venture that included 50/50 of the website auto.ricardo.ch, a leading auto classifieds website in Switzerland.
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Transparency and Consent Framework version 2.0 on public comment
IAB Europe this week launched its Transparency and Consent Framework (TCF) for public comment. According to IAB Europe, Transparency and Consent Framework helps digital advertising ecosystem to comply with obligations under the GDPR and ePrivacy Directive.
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Google Fit launched on iOS and is compatible with Apple Watch or with Wear OS
Google this week launched Google Fit on iOS. Google Fit coaches people to have a healthier and active life.
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Experiments on AMP pages now available on Optimizely
Optimizely this month announced to be the first experimentation company to support AMP. With Optimizely, advertisers are now able to run a/b tests created in the Optimizely interface on any AMP pages. According to Optimizely, Action Network started to use Optimizely + AMP to test brand colors without needing a
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AWS opens a new region in Hong Kong
Amazon Web Services (AWS) this week announced the opening of the AWS Asia Pacific (Hong Kong) Region. The AWS Asia Pacific (Hong Kong) Region offers three Availability Zones at launch. Each Availability Zone has independent power, cooling, and physical security and is connected via redundant, ultra-low-latency networks. The
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Google launches tag templates for Quora Pixel and Pinterest Tag
Google this week launched tag templates for Quora Pixel and Pinterest Tag in Google Tag Manager (GTM). Quora Pixel and Pinterest Tags work on web only and are among 80 other supported tags in Google Tag Manager.
