The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Mark Grether, CEO of Sizmek, yesterday announced that Amazon acquisition agreement has been approved by the bankruptcy court, is closed, and that “Amazon has officially acquired Sizmek Ad Server and Sizmek DCO.”
DoubleVerify this month release the Global Insights Report, where explores global trends in brand safety, fraud, and viewability.
Forrrester this week released a study about 7 Data Management Platforms. Salesforce, and Adobe were considered market leaders DMPs, Neustar, Oracle, and Nielsen were considered strong performers, Lotame and The ADEX were classified as Contenders. The strongest current DMP offering is provided by Salesforce. The top DMPs by the current
Google last week announced the acquisition of Looker, a platform for business intelligence, data applications, and embedded analytics.
The exchange GumGum this month announced that has deployed White Ops across its entire inventory.
Salesforce (NYSE:CRM) will acquire Tableau in an all-stock transaction, pursuant to which each share of Tableau Class A and Class B common stock will be exchanged for 1.103 shares of Salesforce common stock, representing an enterprise value of $15.7 billion.
Amazon this week confirmed that is acquiring the Sizmek adserver together with the DCO capabilities.
Pixalate this week announced an expansion of the partnership with Twitter’s MoPub. MoPub’s has now a direct integration with Pixalate’s pre-bid invalid traffic (IVT) filtering.
According to Reuters, citing sources familiar with the matter, the firms are Bain Capital, Apollo, and Platinum, plus a fourth undisclosed bidder.
Tipaldi this month announced a new partnership with Everflow, a cloud-based Partner Marketing Platform that provides performance tracking, analytics, and global payouts in a single dashboard.
Google this week introduced a Performance Planner in Google Ads. The Performance Planner is a planning tool that identifies spend amounts to drive incremental conversions.
Microsoft will shut down as of November 20, 2019. Microsoft says all data will be deleted by this date and users can now transfer the data.
