Gen Z values the ad-supported internet nearly twice as much as Boomers
A new study by the Interactive Advertising Bureau (IAB) found that Gen Z values the ad-supported internet nearly twice as much as Boomers.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Microsoft Search and News advertising revenue rises 8%
Microsoft Corporation (NASDAQ “MSFT” @microsoft) yesterday announced that its Search and News advertising revenue excluding traffic acquisition costs rose 8% (up 7% in constant currency) year-over-year in the second quarter of fiscal year 2024.
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Alphabet reports Strong Quarter, but Ad Revenue falls short of expectations
However, ad revenue, which accounts for the majority of Alphabet's revenue, came in at $65.52 billion, slightly below analysts' expectations of $65.94 billion.
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Google to launch Technical Ad Delivery on AdMob for traffic without consent
Google AdMob today announced it will introduce Technical Ad Delivery in Q1 2024.
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Display & Video 360 API receives update, enhances programmability and targeting capabilities
Google yesterday announced an update to the Display & Video 360 API, introducing new features and enhancements that aim to streamline programmatic workflows and expand targeting options for advertisers.
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Taboola sees rapid adoption of its new Maximize Conversions bidding
Taboola yesterday announced the rapid adoption of its performance advertising-focused bidding technology, Maximize Conversions. Since its launch just three months ago, Maximize Conversions has already been adopted by half of Taboola's advertisers.
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Sensitive Events in Google's Advertising Landscape
A Sensitive Event is defined as an unforeseen or unexpected situation that poses a significant risk to Google's ability to provide high-quality, relevant information while reducing insensitive or exploitative content in prominent and monetized features.
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DV360 rebrands OBA compliance setting to Ad badging, transparency, and reporting
These changes include a rebranding of the OBA compliance setting to Ad badging, transparency, and reporting, as well as the expansion of Google's About this Ad feature to all ad formats.
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Google News Showcase launches in Bulgaria
Google today announced the launch of its curated online news experience and licensing program, Google News Showcase, in Bulgaria.
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Google Ads to Restrict Plumbing Ads in the Netherlands
Google has announced an update to its other restricted businesses policy that will restrict plumbing ads in the Netherlands. This policy update will take effect on February 22, 2024.
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Google says Performance Max campaigns are an upgrade of Google Display Ads
In a video tutorial, Google tells advertisers how to upgrade Google Display Ads campaign to Performance Max.
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Google updates Gambling and Games Policy in Mozambique
Google is updating its Gambling and Games policy for Mozambique, effective February 7, 2024. No More Online Casino Ads.
