Google says Performance Max campaigns are an upgrade of Google Display Ads
In a video tutorial, Google tells advertisers how to upgrade Google Display Ads campaign to Performance Max.
Display
The latest news about display ads. Display ads are a type of online advertising that uses images, videos, or text to promote products or services. They are typically placed on websites and apps, and can be seen by users while they are browsing the web, watching videos, or using social media.
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Google updates Gambling and Games Policy in Mozambique
Google is updating its Gambling and Games policy for Mozambique, effective February 7, 2024. No More Online Casino Ads.
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AdSense unveils new Fine-Tune Controls for In-Page Auto Ads
Google AdSense this month announced a new beta feature that gives publishers more control over the placement and distribution of in-page Auto ads.
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Google Ads to suspend buying on apps using multicall tactics
Google Ads this week announced it will suspend buying on apps that use multicall tactics to evade its detection systems. This change started yesterday.
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Google Ad Manager to end support for Spotlight Activities and Conversions
Google this week announced its adserver, Ad Manager, will be ending support for Spotlight activities and conversions on February 22, 2024, as part of the phasing out of third-party cookies.
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StackAdapt and OpenX partner to power Political Advertising
OpenX and StackAdapt this week announced a partnership to help political advertisers reach their target audiences programmatically across CTV, mobile, web, and display.
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Taboola expands into Canada with Exclusive Deal with Postmedia
The agreement will see Taboola's suite of products integrated into Postmedia's 15 digital properties, including the National Post, Financial Post, Vancouver Sun, and Toronto Sun.
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Google to obtain additional consent from users to share data across services
Google will need to obtain additional consent from users to continue sharing this data.
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New Updates to Consent Mode from Google
In a bid to enhance enforcement of the EU User Consent Policy (EU UCP) for audience and measurement solutions, Google announced new updates to consent mode for Google Ads, Google Marketing Platform, and Google Analytics.
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Artifact to wind down operations
Artifact's CEO Kevin Systrom this month announced the decision to wind down operations of the app. The Artifact app was launched a year ago and has been praised for its innovation and design, but Systrom said that the market opportunity is not big enough to warrant continued investment.
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Google Play expands support for Real-Money Games
Google Play is expanding its support for real-money games (RMG) this year, including game types and operators not covered by an existing licensing framework. The company will begin supporting RMG apps in India, Mexico, and Brazil in June, with plans to expand to more countries in the future.
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Microsoft Advertising to deprecate Hotel Center Subaccounts
Microsoft Advertising yesterday announced a change in how hotel advertisers can manage their campaigns. Starting February 6, 2024, Hotel Center subaccounts will no longer be available. Instead, hotel advertisers will need to use the new Lodging campaigns feature.
