Video InMobi launches an end-to-end, video-led discovery and monetization retail media platform InMobi yesterday announced the launch of an end-to-end, video-led discovery and monetization retail media platform.
Social Smartly.io launches a budget visualizer and dynamic local inventory ads Smartly.io today announced new automation capabilities for retailers with new tools: Budget Pacing Visualizer; Dynamic Local Inventory Ads; and Cross-Campaign Budget Optimization support for Pinterest.
Display Smart integrates DV360 API for deal synchronization Smart this week announced a new integration with the Display & Video 360 (DV360) API. When a deal is created in Smart platform, the deal will automatically become available in the DV360 negotiations tab.
Display MGID acquires Italy’s Metup, its first acquisition MGID today announced its first acquisition, a majority stake in Metup Native, a native advertising network in Italy.
Data Nielsen to be sold to private equity, Elliott and Brookfield, for $16 billion Nielsen yesterday announced that it has agreed to be acquired by a private equity consortium led by Elliott Investment Management and Brookfield Business Partners, in an all-cash transaction valued at approximately $16 billion.
Data Japan adopts similar GDPR Consent starting in April Japan’s Amended APPI will come into force on April 1, legislation that force companies to require companies to obtain consent from users for their personal-related information (PRI), when this data is shared with third parties who will likely associate that data with ‘Personal Information’.
Data Optimizely (Welcome software) named leader in 2022 Magic Quadrant for Content Marketing Platforms Optimizely today announced Gartner has positioned the company as a Leader in its 2022 Magic Quadrant for Content Marketing Platforms. Optimizely says this is the fifth consecutive year that it has been positioned highest in the Leaders Quadrant.
Display Google now accepts ads for sports betting, online casinos and daily fantasy sports in Ontario Google today announced that is now accepting ads for sports betting, online casinos and daily fantasy sports in Ontario.
Audio PRX to open third round of the Google Podcasts creator program Public media organization PRX today announced a new round of the Google Podcasts creator program. This round is open to mid-career podcasters seeking to level up their productions.
Display Meta ads, TikTok for Business and AppLovin are the top media sources in mobile advertising AppsFlyer today released the 14th edition of its Performance Index, a ranking the top media sources in mobile advertising. Meta Ads takes top spot in SKAdNetwork Index ranking, followed by TikTok for Business and AppLovin.
Search Google introduces support for Performance Max campaigns in Ads Editor Google today rolled out a new version (2.0) of Google Ads Editor. The new version supports Performance Max (PMax) campaigns, asset groups and product groups.
Data Microsoft Advertising revamps reporting infrastructure, now 60% faster Microsoft Advertising today announced a major update to the reporting dashboard. The new reports work 60% faster.
Display PubMatic to double engineering team in a new hub in Pune PubMatic today announced it has plans to double engineering headcount over the next 12-18 months, as it opens a new engineering hub in Pune, India.
Retail Google launches vehicle ads, a new ad format in Google Ads Google this month launched vehicle ads in the US. Vehicle ads are an ad format which allows auto advertisers to promote their inventory of vehicles to interested customers shopping for vehicles on Google.
Retail Free product listings conversions from GA4 are now available in Merchant Center Google yesterday announced advertisers using Merchant Center are now able to see the conversions from free product listings by connecting the Google Analytics property with Merchant Center.
Data Google to enforce European user consent policy on advertiser side Google this month announced it will enforce European user consent policy on advertiser side, starting on May 11.
Display Google to accept ads of state-licensed lotteries operators in Lithuania Google this week announced it will begin accepting ads of state-licensed lotteries operators in Lithuania, starting on March 30.
Retail FTC fines online fashion retailer for blocking negative reviews of its products The fine is $4.2 million and Fashion Nova is prohibited from suppressing customer reviews of its products.
Search Microsoft Automotive Ads to show in Yahoo! and DuckDuckGo Microsoft this month announced the Automotive Ads will show in Bing search partners like Yahoo! and DuckDuckGo.
Data TripleLift buys European DMP 1plusX TripleLift today announced the acquisition of 1plusX, a DMP headquartered in Switzerland used by publishers like Axel Springer, Fox, Hearst and Le Figaro.
Search Google to allow individual hotels to take part in free hotel booking links Google this month announced beginning April will allow individual hotels to manually input their rates through their Google Business Profile, in order to participate in free hotel booking links.
Search Google introduces insights in Hotel Center about free booking links Google this month introduced new search insights into Hotel Center about free booking. Hotel Center is a platform where hotels optimize and manage data feeds for Hotel Ads and free booking links.
Data Google to sunset Universal Google Analytics in 2023 Google last week announced that all standard Universal Analytics properties will stop processing new hits on July 1, 2023. Google introduced the next generation of Google Analytics - GA4 - in 2020.
Display ironSource launches an app marketing software ironSource last week announced the launch of ironSource Luna, an app marketing software, enabling advertisers to build interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers.
Search Microsoft: Travelers prepared to spend more on luxury travel in 2022 Microsoft this month revealed search insights around travel. Findings show searches and clicks for tours and activities are up compared to pre-pandemic times, and travelers are prepared to spend more on luxury travel experiences in 2022.
