Data Peer39 integrates NewsGuard’s database enabling advertisers to avoid fake news Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites.
Search Google adopts the SpecialAnnouncement markup for announcements on search results Google this month adopted the SpecialAnnouncement markup, a way that websites can use to highlight COVID-19 announcements on search results.
Retail Amazon introduces ad creative editing on Sponsored Brands Amazon this month announced that advertisers doing Sponsored Brands campaigns will now be able to edit the ad creative.
Retail Amazon DSP integrates DoubleVerify, Integral Ad Science, and Oracle Data Cloud Amazon this month announced the integration of DoubleVerify, Integral Ad Science, and Oracle Data Cloud.
Retail Amazon DSP now showing creative disapprovals on Google and Xandr Amazon this month introduced a new feature that enables advertisers to see if the creatives are disapproved in Google or Xandr (AppNexus) exchanges.
Social Snap daily active users grew 20% YOY last quarter Snap today announced the financial results for the quarter ended last month. Snap’s revenue increased 44% to $462 million in Q1 2020, compared to the prior year. The Daily Active User (DAU) growth accelerated to 20% year-over-year.
Retail Google opens the search results on the Google Shopping tab for free listings Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the end of April.
Display Apple expands App Store into new 20 countries; now available in 175 countries Apple today announced that is expanding App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud into new 20 countries.
Data adsquare integrates ALC data in the Audience Management Platform (AMP) adsquare today announced a new partnership agreement with ALC. ALC segments will be available in adsquare’s Audience Management Platform (AMP), ready to be used on planning and programmatic media buying in the US.
Display TrafficGuard launches a free protection against click ad fraud TrafficGuard today announced the launch of a free pay-per-click (PPC) protection. The free plan is free up to $2,500 spend in Google Ads.
Search Searchmetrics appoints Ken Ogenbratt as new CFO Searchmetrics this week appointed Ken Ogenbratt as new CFO. Ken Ogenbratt has promoted from his role as VP Finance, and he replaces the outgoing CFO Dirk Wolf, who left in March 2020.
Video Tubi rolls out Tubi Kids on Android Tubi this week rolled out Tubi Kids on Android. Tubi Kids features a library of children’s content with over 1,200 movies and television shows or over 5,000 hours of content.
Display MNI Targeted Media launches CannabX, an ad exchange for the cannabis industry MNI Targeted Media this week launched CannabX, a cannabis-specific programmatic ad exchange within their programmatic offering, MNIx.
Social Quora renews the Ads Manager design Quora this week rolled out a new Quora Ads Manager design. According to Quora, the update contains improvements to the design of Ads Manager with the goal of making it easier to navigate and manage campaigns.
Video Google releases YouTube Video Builder in a free beta Google today announced that is releasing YouTube Video Builder in a free beta. YouTube Video Builder enables advertisers to animate static assets—images, text and logos—with music from Google’s library. Request access to the free beta here.
Audio Triton Digital launches a report with the top podcasts in the United States Triton Digital yesterday expanded the podcast reporting with the United States of America. The Podcast Report provides a ranking of the Top Podcasts as well as the Top Networks in the U.S., as measured by Podcast Metrics.
Display MGID launches a new brand safety solution to exclude COVID-19 pages MGID this month launched a new context filter that ensures exclude all placements and content pages that mention COVID-19. MGID says the brand safety solution eliminates reputation risks of advertising next to content on the pandemic.
Social Pinterest introduces direct shopping from pins, boards, and search Pinterest this month announced new ways to shop from pins, on boards, from search, and through new browsable recommendations for home decor.
Display Google reassures publishers it will continue to pay on time Google this month contacted all publishers to reassure it will continue to pay on time, according to the terms and conditions.
Social Facebook files a lawsuit over a cloaking software that circumvented ad review systems Facebook last week announced that it has filed a lawsuit in federal court in California against Basant Gajjar.
Display 62% of the web inventory related with coronavirus is brand safe for advertisers GumGum last week released data based on Verity, the GumGum’s machine learning-based content analysis and brand safety engine. The analysis concluded that 62% of the coronavirus content is still safe for advertising.
Search Bing releases specs over snippets in the search results Bing this month released specs that enable publishers to have control over the snippets that are shown on Bing search result pages.
Search US spending on search advertising to decline over 20% this quarter, eMarketer forecasts eMarketer today forecasted a decline between 8.7% and 14.8% in search advertising spending, in H1 2020.
Video Rubicon Project and Telaria to have a new name in the coming months Rubicon Project this month completed the merger with Telaria. According to Rubicon project, the combined company will launch with a new name in the coming months.
Display Coronavirus pandemic causes historic low CPMs, back to 2016 Ezoic, a platform that connects websites with ads like Google Ad Manager, revealed this month it’s seeing the lowest ad rates they had since 2016. Advertisers are pausing campaigns, which leads to less bid pressure on the ad auctions.
