Video YouTube TV raises the price to $50, a 25% price hike Google yesterday raised YouTube TV's price to $49.99/month ($54.99/month through Apple). Until now, the YouTube TV cost was $40.
Data LiveRamp acquires Faktor LiveRamp today announced the acquisition of Faktor, a consent management platform (CMP) made in the Netherlands, Europe. Faktor CMP is registered on IAB Transparency and Consent Framework and the price starts at 200 per month.
Data sellers.json : IAB Tech Lab submits to public comment new technology to increase trust in programmatic The IAB Technology Laboratory today released for public comment sellers.json and OpenRTB SupplyChain object, new technology to increase trust on the supply-side of real-time bidding and programmatic buying.
Social Facebook introduces new brand safety controls for advertisers Facebook yesterday introduced new brand safety controls for advertisers. There are 3 brand safety options available: Limited inventory, Standard inventory, and Full inventory.
Video Prime Video to become available in TVision Amazon and T-Mobile this week announced an agreement bringing Prime Video to TVision Home later this year. TVision Home is T-Mobile’s rebranded and upgraded version of Layer3 TV.
Data WP Engine partners with HubSpot WP Engine yesterday announced a partnership with HubSpot to provide WP Engine’s customers HubSpot’s services including marketing, sales, service, and customer relationship management (CRM) software for their WordPress sites.
Social Pinterest launches conversion optimization campaigns Pinterest today launched conversion optimization on their ad platform. Conversion optimization is a new campaign type that optimizes Promoted Pins for specific actions, rather than just clicks.
Data IAB launches a two-day Media Sales Leadership Training program IAB today launched a two-day Media Sales Leadership Training program to help digital media sellers retain and develop their top sales talent. The first two-day session will be held June 25 and 26, 2019 in New York City.
Display ADYOULIKE launches Native Stories format ADYOULIKE today announced the launch of Native Stories, a new mobile advertising format, in exclusive partnership with GMC Media, part of the Marie Claire Group.
Display Outbrain completes Ligatus' acquisition Outbrain this week announced the completion of the acquisition of Ligatus, one of the biggest European native advertising platforms, currently working with publishers such as RTL, Le Monde, and Stern.
Audio Stingray taps Triton for audio monetization Triton today announced Stingray selected to utilize Triton’s programmatic audio marketplace (a2x) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through open and private marketplace deals.
Display IPONWEB's Optimal Price Discovery is reducing media costs by 15% to 30% IPONWEB today announced that Optimal Price Discovery, IPONWEB's bid shading solution is helping programmatic buyers to reduce media costs by 15% to 30%. IPONWEB states bid shading solution is being helpful to buyers in the transition to first price auctions.
Audio Amazon launches Alexa in Brazil later this year Amazon today announced that Alexa will be launched later this year in Brazil. This is the first Portuguese market where Alexa will be made available.
Audio People who have ever listened to a podcast passes 50% for the first time in the US Among the U.S. population, people who have ever listened to a podcast passes 50% for the first time, reveals the 2019 Infinite Dial study by Edison Research and Triton Digital.
Retail Groupon achieves 200 million app downloads Groupon yesterday announced it has achieved 200 million app downloads across iOS and Android. Groupon says it is the third most visited retail app in the United States, behind only Amazon and Walmart.
Retail Amazon introduces a minimum sales fee in Europe and changes seller fees As of June 5, Amazon will change the % sales fees in Europe, and will introduce a minimum sales fee of 0.30 Euro, except for food and media. The main change on the sales fees will occur in jewelry and watches, where the fee reduction was 75% for jewelry.
Audio Spotify rolls roll out new metrics on Ad Studio Spotify yesterday announced the rollout of new metrics on Ad Studio, a Spotify self-serve ad platform that enables advertisers to reach listeners on Spotify.
Data Marketo integrates LiveRamp's IdentityLink LiveRamp last month announced a partnership with Marketo to leverage IdentityLink. According to LiveRamp, Marketo users can now connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists.
Data Google Cloud opens new regions in Seoul and Salt Lake City Google today announced two additions to the Google Cloud. The new regions are Seoul, South Korea and Salt Lake City, Utah, USA. Google will have 23 global regions in 2020.
Data Accenture to acquire Cirruseo, a Google Cloud services provider Accenture today announced that is into exclusive negotiations to acquire Cirruseo, a pure-play Google Cloud services provider in France. The terms of the transaction are not being disclosed.
Retail Microsoft Advertising launches Sponsored Products beta Sponsored Products is an ad type that enables manufacturers to boost visibility and drive more traffic for their top products in shopping campaigns.
Data Buying ads.txt authorized sellers reduces the ad fraud in 19% Buying ads.txt authorized sellers reduces the ad fraud in 19%, Pixalate revealed in a new research to highlight Q4 2018 trends around the IAB Tech Lab's ads.txt initiative.
Display Axel Springer is suing again Adblock Plus, now for copyright violation Axel Springer, one of the biggest publishers in Germany, filed a copyright lawsuit against the Eyeo, in Hamburg Regional Court, the Horizont reports. Eyeo main product is Adblock Plus.
Data Accenture acquires Shackleton Accenture has acquired the Spanish brand communications agency Shackleton, the company announced today. Shackleton is headquartered in Madrid with offices in Barcelona and Santiago, Chile.
Video Gizmodo Media Group and The Onion acquired by a private equity firm Great Hill Partners, a private equity firm, today announced it has acquired the Gizmodo Media Group and The Onion from Univision Communications Inc.
