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Data   -   Jun 17, 2024 European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures
European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures

Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

by Luis Rijo
Video   -   Jun 17, 2024 Magnite partners with United Airlines to deliver personalized Inflight Ads
Inflight Ads

Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.

by Luis Rijo
Display   -   Jun 17, 2024 Cookieless Ads: 40% lower value but early signs of progress
Cookieless Ads: 40% lower value but early signs of progress

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

by Luis Rijo
Display   -   Jun 16, 2024 Uber opens up Journey Ads to programmatic buying
Journey Ads

Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.

by Luis Rijo
Data   -   Jun 16, 2024 Apple introduces AdAttributionKit, a new framework for measuring app install
AdAttributionKit

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

by Luis Rijo
Social   -   Jun 16, 2024 X makes major privacy change: all user likes now private
X likes are now private

User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.

by Luis Rijo
Search   -   Jun 16, 2024 Google search results not always indicative of original source
Google search results not always indicative of original source

Search results don't necessarily reflect what Google's algorithms consider the original source of content

by Luis Rijo
Data   -   Jun 16, 2024 Advertising industry bodies scrutinized for lack of objectivity
Wolf in sheep's clothing

The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

by Luis Rijo
European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures
Data   -   Jun 17, 2024 European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures

Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

by Luis Rijo
Featured Articles 8 Articles
Latest Articles 9675 Articles
Data   -   Jun 17, 2024 European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures
European Ad Fraud Drops Sharply in Channels with Strong Anti-Fraud Measures

Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

by Luis Rijo
Video   -   Jun 17, 2024 Magnite partners with United Airlines to deliver personalized Inflight Ads
Inflight Ads

Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.

by Luis Rijo
Display   -   Jun 17, 2024 Cookieless Ads: 40% lower value but early signs of progress
Cookieless Ads: 40% lower value but early signs of progress

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

by Luis Rijo
Display   -   Jun 16, 2024 Uber opens up Journey Ads to programmatic buying
Journey Ads

Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.

by Luis Rijo
Data   -   Jun 16, 2024 Apple introduces AdAttributionKit, a new framework for measuring app install
AdAttributionKit

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

by Luis Rijo
Social   -   Jun 16, 2024 X makes major privacy change: all user likes now private
X likes are now private

User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.

by Luis Rijo
Search   -   Jun 16, 2024 Google search results not always indicative of original source
Google search results not always indicative of original source

Search results don't necessarily reflect what Google's algorithms consider the original source of content

by Luis Rijo
Data   -   Jun 16, 2024 Advertising industry bodies scrutinized for lack of objectivity
Wolf in sheep's clothing

The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

by Luis Rijo
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