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Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.
by Luis Rijo
Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.
by Luis Rijo
Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.
by Luis Rijo
Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.
by Luis Rijo
During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.
by Luis Rijo
User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.
by Luis Rijo
Search results don't necessarily reflect what Google's algorithms consider the original source of content
by Luis Rijo
The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.
by Luis Rijo
Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.
by Luis Rijo
Meta launched Ads CLI on April 29, letting developers and AI agents create and manage ad campaigns directly from the terminal without writing custom code.
USA TODAY Co. Q1 2026: AI licensing with Meta and Microsoft plus digital subscriptions push adjusted EBITDA up 45% and revenue to best trend in four years.
Google is testing a Partners control inside Performance Max that lets advertisers choose the Search Partner Network and Google Display Network independently.
Meta up 33%, Google Search up 19%, Amazon up 24%: millions of SMBs outside agency chains, not large brands, are fuelling platform advertising growth in Q1 2025.
Amazon's Prime Video today detailed its May 2026 slate: new originals, live sports across five leagues, and Amazon Music festival livestreams for US viewers.
Alphabet posts $109.9B in Q1, X replaces its entire ad stack, Omnicom runs live agentic buys, and OpenAI formalizes advertiser data-sharing in one dense week.
Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers.
OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.
Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.
by Luis Rijo
Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.
by Luis Rijo
Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.
by Luis Rijo
Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.
by Luis Rijo
During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.
by Luis Rijo
User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.
by Luis Rijo
Search results don't necessarily reflect what Google's algorithms consider the original source of content
by Luis Rijo
The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.
by Luis Rijo