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Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Stay updated on the latest audio advertising news and industry developments. PPC Land covers programmatic audio, podcast advertising, streaming platforms like Spotify and YouTube Music, and emerging audio ad tech. Get expert analysis on audio measurement, brand safety, connected car streaming, and monetization strategies. From iHeartMedia to AI-powered audio features, we deliver actionable insights for advertisers navigating the digital audio landscape and programmatic buying.
Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.
AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
This strategic move will strengthen Triton Digital's position by combining their renowned audio streaming and podcasting technology with Sounder's cutting-edge AI-powered podcast insights and brand suitability solutions.
by Luis Rijo
This strategic move will strengthen Triton Digital's position by combining their renowned audio streaming and podcasting technology with Sounder's cutting-edge AI-powered podcast insights and brand suitability solutions.
by Luis Rijo
Dateline NBC (NBCUniversal News Group) remained the top-ranked podcast overall in Canada.
by Luis Rijo
AdInMo this week has added audio and rewarded video formats to its InGamePlay SDK, allowing game publishers to diversify their ad inventory and reach players in different contexts.
by Luis Rijo
Triton Digital this week announced it has teamed up with ID5, a top identity provider in digital advertising, to introduce advanced audience targeting solutions to Triton's Audio Marketplace.
by Luis Rijo
Music streaming giant Spotify this week announced subscription price increases for its Premium service in France. The change comes in response to a new government tax imposed on streaming platforms to fund the Centre National de la Musique (CNM).
by Luis Rijo
Online advertising expenditure in Australia totaled $14.7 billion for the 2023 calendar year, marking a growth rate of 3.7% year-on-year. This is according to the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC Australia.
by Luis Rijo
Amazon Ads this week announced an expansion of its Sponsored Brands program, allowing vendors and publishers to advertise their Audible audiobooks alongside ebooks and print books in key markets.
by Luis Rijo
With an average of 11.2 million weekly downloads, Canadians consumed podcasts at a healthy rate in January. Familiar names dominated the top spots, with both English and French language podcasts seeing strong performance.
by Luis Rijo