Google's Reader Revenue Manager
The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
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Sundar Pichai on the responsibility of tech companies and the potential of AI
This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
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What is the Kindle App? your gateway to digital reading
The Kindle app isn't a physical e-reader, but rather a software application from Amazon designed to let users access and read Kindle ebooks on a variety of devices, including phones, tablets, and computers.
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Safari Technology Preview 192: what marketing professionals should know
Apple's latest Safari Technology Preview (STP) release boasts numerous updates and bug fixes that, while not directly aimed at marketers, could subtly impact how campaigns and websites render for users on Safari.
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IAB Tech Lab enhances Supply Chain API for increased transparency and ad fraud prevention
The IAB Tech Lab this week announced an upgrade to its Supply Chain API. The new Supply Chain Plus API tier delivers near real-time data to subscribers, boosting transparency, and streamlining efforts to combat ad fraud.
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Google Photos AI editing tools are now available to everyone
Features like Magic Editor, Photo Unblur, and the ever-useful Magic Eraser will be available for free to all Google Photos users, regardless of their device or subscription status.
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Meta unveils advanced AI infrastructure with new custom chips
Meta this week announced a significant leap in its artificial intelligence (AI) infrastructure. The next generation of its custom-designed Meta Training and Inference Accelerator (MTIA) chip promises to revolutionize the company's AI capabilities across its platforms.
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Google's Gemini 1.5 Pro AI Model expands globally, adds audio understanding
Google this week announced a major expansion of its Gemini 1.5 Pro AI model.
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Threads API approaching public release, developers advised
Developers are preparing for the upcoming release of the Threads API, with a targeted public launch date at the end of June. This API offers tools for building custom integrations, managing social media presence at scale, and streamlining content sharing.
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TUNE unveils enhanced Google Ads integration
TUNE this week announced an upgrade to its integration with Google Ads. This enhancement aims to provide users with a smoother experience and ensure compliance with Google's transparency requirements.
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ID5 secures $20 Million in Series B funding to drive privacy-first identity innovation
ID5 today announced it has secured $20 million in Series B funding. This investment highlights the confidence that both financial and strategic investors have in ID5's ability to shape the future of a cookieless advertising landscape.
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Google Analytics 4 adds Salesforce integration for direct data import
Google Analytics 4 (GA4) today announced a new integration with Salesforce, allowing the direct import of offline event data from the popular CRM platform.
