Clarity introduces User Intent feature, categorizing visitors to provide deeper insights into web traffic quality and engagement levels.

IAB Europe launches beta test of OpenGHG, a tool to estimate greenhouse gas emissions from digital advertising campaigns.

Salesforce launches Pulse for Salesforce, bringing AI-powered analytics from Tableau directly into CRM workflows.

California DMV partners with Apple to offer digital driver's licenses and state IDs in Apple Wallet, enhancing security and convenience.

Apple announces crucial deadlines for app developers to comply with EU Digital Services Act on the App Store.

Collaboration aims to simplify workflow and enhance coverage in digital advertising measurement across TV and streaming platforms.

New Clarity Compose SDK offers advanced user behavior insights for Android apps built with Jetpack Compose, expanding analytics capabilities.

New Adobe Journey Optimizer B2B Edition uses generative AI to identify and personalize experiences for complex B2B sales cycles.