A Deep Dive into the Google Ads Transparency Center
Google launched Ads Transparency Center (ATC) in 2019. The ATC provides a window into the often-opaque world of online advertising.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Posts
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Every advertiser in EEA needs a Consent Management Platform (CMP)
Website owners operating in the European Economic Area (EEA) must adhere to the EU user consent policy.
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What are Custom Affinity and Custom Intent audiences?
Custom list targeting is a tool within Google's DV360 and Google Ads (as custom segments) offering a refined approach by empowering marketers to pinpoint specific audiences. This capability includes both Custom Affinity and Custom Intent audiences.
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Google Analytics update simplifies reporting and aligns conversion measurement
Conversions are now called key events. Google says it has updated the terminology to simplify conversion measurement and reporting across Google platforms.
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Looker Studio expands reporting capabilities with new Search Ads 360 label fields
Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.
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DV360 to discontinue support for SDF v5.5
Google this week announced it will be discontinuing support for Structured Data Files (SDF) v5.5, a tool used for managing advertising data, on October 3, 2024. Users will need to move to the most recent version, SDF v7, by the sunset date to maintain functionality.
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ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world
ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.
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U.S. Copyright Office to announce major updates on AI and copyright
The U.S. Copyright Office has released significant new developments in its ongoing study of the relationship between copyright law and artificial intelligence (AI).
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Snapchat and Lumen Research launch global attention measurement tool for rich media ads
Lumen Research this month unveiled a partnership with Snapchat, providing advertisers with powerful new tools to measure and optimize visual attention for the platform's innovative rich media ad formats.
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Adobe and Microsoft integrate Generative AI into Microsoft 365, supercharging marketing workflows
Unveiled at Adobe Summit, the world's largest digital experience conference, this collaboration integrates Adobe Experience Cloud workflows and insights with Microsoft Copilot for Microsoft 365.
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Google Chrome optimized for arm-compatible Windows PCs now available
Google today announced the rollout of a fully optimized version of its popular Chrome browser for Windows PCs powered by Arm-based Snapdragon processors. This new release promises significant speed and performance improvements for users of Arm-compatible Windows devices.
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iSpot and Comcast’s AudienceXpress announce new Data Collaborations
iSpot this week announced a collaboration with Comcast's AudienceXpress. The partnership is focused on driving innovation within cross-platform TV advertising.
