New Adobe Journey Optimizer B2B Edition uses generative AI to identify and personalize experiences for complex B2B sales cycles.

New resource helps organizations choose between Looker-hosted and customer-hosted deployments for data analytics.

Apple updates StoreKit External Purchase Link Entitlement, allowing developers more freedom in promoting off-app purchases in EU.

Comcast's Effectv launches advanced multiscreen advertising tools to help political campaigns reach voters effectively.

Looker Studio introduces three new formatting options for Bin calculated fields, improving data visualization and analysis capabilities.

Google updates AdMob's User Activity Report metrics, focusing on improved clarity and brevity for app developers and advertisers.

Google announces Ads API v17.1 with shareable previews, asset management, and enhanced reporting capabilities.

Meta announces major changes to Ads Insights API, removing numerous unique metrics and affecting data retrieval for advertisers.