The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
MyHeritage, a leading family history platform, today announced the launch of OldNews.com. This new website offers a vast collection of historical newspapers, aiding genealogists, researchers, and history enthusiasts in their explorations.
The IAB Tech Lab last month announced updates to the OpenRTB protocol to facilitate integration with Google's Privacy Sandbox Protected Audience API.
Innovid (NYSE: CTV) this week announced a new capability within its analytics suite. Innovid now offers publisher-level outcomes analysis for campaigns running through demand-side platforms (DSPs) and supply-side platforms (SSPs).
Comscore Campaign Ratings (CCR) now encompasses Top 100 Local Markets for Holistic Linear, Programmatic and In-flight Digital Optimization.
The Federal Trade Commission (FTC) has taken significant action against global software provider Avast, fining the company $16.5 million and banning them from selling user browsing data for advertising purposes.
The Q4 SupplyChain Object (SCO) Validation Report analyzes data from Q4 2023, highlighting the prevalence of invalid traffic (IVT) and the need for stricter validation measures.
Amazon Advertising this month unveiled a trio of new metrics designed to empower brands with a deeper understanding of their Brand Store performance.
The European Data Protection Board (EDPB) last month launched a new website auditing tool to help organizations and authorities assess compliance with the General Data Protection Regulation (GDPR).
Google Chrome yesterday introduced Help Me Write, an innovative AI-powered feature designed to empower users with efficient and contextually relevant content creation within the browser.
Google and Reddit announced today an expansion of their existing partnership, focusing on integrating AI-powered features and improving content accessibility across both platforms.
Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.
Comscore today announced an expansion of its Comscore Campaign Ratings (CCR) solution, now encompassing the top 100 local markets in the US.
