The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.
Facing the phase-out of third-party cookies in Chrome due to privacy concerns, Google Identity Services (GIS) will transition to a new sign-in method called Federated Credential Management (FedCM).
Salesforce today announced Marketing Cloud Growth, a new edition aimed at helping small businesses leverage AI and data for efficient growth. This edition integrates marketing automation with sales, service, and commerce on the company's Einstein 1 platform.
Adobe today introduced AI Assistant, a new generative AI-powered tool within Reader and Acrobat software. This beta feature promises to unlock new levels of document intelligence by facilitating conversation-based information retrieval and content creation.
Eyeota, a Dun & Bradstreet company, and the DOOH programmatic technology provider Vistar Media today announced a partnership to enhance audience targeting capabilities for global digital out-of-home (DOOH) campaigns.
Meta, in collaboration with the Misinformation Combat Alliance (MCA), announced the launch of a dedicated fact-checking helpline on WhatsApp to combat the spread of AI-generated misinformation, also known as "deepfakes".
Nexxen this week announced today an expansion of its TV Intelligence solution with aggregated and scaled viewership data from leading streaming platforms like Netflix, Hulu, and Disney Plus.
Google today announced the launch of its second Google for Startups Ukraine Support Fund, doubling down on its commitment to bolstering the country's entrepreneurial ecosystem and aiding its economic recovery amidst ongoing conflict.
The Ad Profitability Calculator provides SMEs with a quick and straightforward method to assess the profitability of their Google and Meta Ads campaigns.
Leading tech companies, including Adobe, Amazon, Google, IBM, Meta, Microsoft, and TikTok, have signed a Tech Accord to combat the use of deceptive AI in the upcoming 2024 elections.
Google AI yesterday unveiled Gemini 1.5, the next generation of its large language model (LLM), boasting significant performance improvements and a breakthrough in long-context understanding.
Google today issued a response to the IAB Tech Lab's recent "Fit Gap Analysis for Digital Advertising," which assessed the suitability of Google's Privacy Sandbox APIs in replacing third-party cookies.
