Google introduces a Predict Top Spenders Template in Google Analytics
Google this week announced it has introduced a new template in Google Analytics, where advertisers can predict the top performing marketing channels.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google introduces a new homepage in GA4
Google this week announced a new Home page in GA4 properties. Google says the new homepage provides more personalized content.
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IAB Europe appeals Belgian Data Protection Authority ruling
IAB Europe this week appealed Belgian Data Protection Authority ruling. IAB Europe disputes that it acts as a controller for the recording of TC Strings.
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IAB Australia names 47 identity providers advertisers are working with
IAB Australia last year named 47 identity providers that advertisers are working with, in an explainer guide about identifiers.
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Google Analytics violates the GDPR, French privacy regulator rules
France’s privacy regulator (CNIL) today ruled that Google Analytics violates the EU General Data Protection Regulation, because of illegal data transfers to the US.
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Google launches Radium to automate hyper-local targeting
Google this week announced the launch of Radium, a Web Application, based on App Scripts, where advertisers can define the business areas into radius targeting settings.
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Google’s advertising network growth driven by in-app
Google last week disclosed the financial results for the Q4 2021. In the Alphabet Q4 2021 Earnings Call, Philipp Schindler, SVP and CBO at Google, said the growth in Google’s advertising network revenue was driven by AdMob.
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Google to test Topics API this year
Sundar Pichai last week announced that Google will begin testing this year the new Privacy Sandbox proposal called Topics API. The announcement was made during Alphabet Q4 2021 Earnings Call.
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Acxiom integrates Treasure Data
Integrating Treasure Data facilitates the full-funnel personalization, measurement and attribution via Acxiom’s Real Identity.
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Google updates DV360 API introducing support for Customer Match
With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.
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Adform’s ID Fusion campaigns register 120% increased net reach
Adform this week announced campaigns running on ID Fusion had over 120% increased net reach, 60% reduction in media wastage, and over 3 times an increase in the average conversion rate.
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TCF not compliant with Article 6 of the GDPR, Belgian regulator rules
The Belgian Data Protection Authority (DPA) this week ruled that Transparency and Consent Framework (TCF) not compliant with Article 6 of the GDPR. IAB Europe fined in €250.000.
