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The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.
Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.
Google Ads offers an optional step to confirm your affiliation with the advertised business.
by Luis Rijo
Google Ads offers an optional step to confirm your affiliation with the advertised business.
by Luis Rijo
Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.
by Luis Rijo
Google today announced the expansion of its AI assistant mobile app, Gemini, to European countries. This follows the initial launch in February 2024 in select markets.
by Luis Rijo
Google Display & Video 360 last week announced the general availability of Structured Data Files (SDF) version 7.1 (v7.1) and the open beta launch of a new QA format for SDFs.
by Luis Rijo
Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.
by Luis Rijo
Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.
by Luis Rijo
Google this week announced the opening of the application window for its Click Tracker Certification program for 2024.
by Luis Rijo
PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.
by Luis Rijo