Amazon to shut down Alexa Internet on May 1, 2022
Amazon last year announced it is shutting down Alexa Internet on May 1, 2022. Alexa.com APIs to be switched off on December 15, 2022.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Microsoft Ads releases auto-generated remarketing lists globally
Microsoft Ads this month announced it is releasing auto-generated remarketing lists globally.
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Microsoft Ads rolls out automated integration with Google Tag Manager
Microsoft Ads this month rolled out the automated integration with Google Tag Manager for all advertisers.
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Half of the singles are using dating apps, Wells Fargo survey finds
More than half of all singles have used a dating app or online dating site, is one conclusion of a Wells Fargo survey revealed yesterday.
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Google launches .day top-level domain registration
Users and companies can now register .day domains for an additional onetime fee, in an Early Access Program.
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Google replaces FLoC with Topics, recognising growing criticism
To replace FLoC (Federated Learning of Cohorts), Google today announced Topics, a new Privacy Sandbox proposal.
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Advertising industry companies launch an European Addressable Media Initiative
The European Addressable Media Initiative will support the development of addressable media in Europe.
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Amazon DSP introduces Pixalate pre-bid invalid traffic filtering
Amazon DSP this month integrated Pixalate pre-bid invalid traffic filtering in Amazon DSP.
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Microsoft's Xandr acquisition is all about connecting data with ad inventory
After the acquisition of Xandr, the potential reach of Microsoft will increase significantly, as Xandr is connected with hundreds of publishers globally.
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Microsoft And Google release all IP Addresses from crawlers
Microsoft and Google this month released the IP Ranges used by bots that crawl the web.
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DoubleVerify to acquire Meetrics
DoubleVerify this week announced it has entered into an agreement to acquire Meetrics GmbH, an European company doing ad verification, including viewability, audience verification, ad fraud detection, and brand safety monitoring.
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IAB Europe to audit vendors registered in the Transparency & Consent Framework
IAB Europe this week launched a TCF Vendor Compliance Programme. IAB Europe says the programme has the aim to identify and enforce against instances of non-compliant Vendor implementations.
