Google brings GA audiences, acquisition, and behavior data into Data Studio
Google this week added Google Analytics audiences, acquisition, and behavior data into the reports in Data Studio.
Data
The latest news about data. Data is used in advertising in a variety of ways, including Audience targeting, Ad personalization, Ad optimization, Ad placement, and Measurement. Advertisers use data in advertising to reduce wasted ad spend.
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Google integrates Google Maps in Data Studio
Google this week added Google Maps into the reports in Data Studio. Google says Google Maps in Data Studio are highly customizable and integrate with any data source that contains valid geo fields. Until now, Data Studio only had static geo maps.
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Centro expands the certification programs with free virtual summits for clients
Centro last month announced the expansion of the certification programs with free virtual summits for clients and partners.
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Peer39 integrates NewsGuard’s database enabling advertisers to avoid fake news
Peer39 this month announced the integration of NewsGuard’s database of trust ratings for thousands of news and information websites.
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adsquare integrates ALC data in the Audience Management Platform (AMP)
adsquare today announced a new partnership agreement with ALC. ALC segments will be available in adsquare’s Audience Management Platform (AMP), ready to be used on planning and programmatic media buying in the US.
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Google updates Display & Video 360 connector in Data Studio
Google this week updated the Display & Video 360 connector in Data Studio.
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ASOdesk raises $1M of funding from Embria
ASOdesk last month announced it has raised $1M round of funding from Embria. ASOdesk helps developers to make their mobile apps more discoverable in iOS and Android app stores.
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Google increases Report Editor capacity from 10 to 200 accounts
Google this month announced it has increased the capacity of the Report Editor, from 10 accounts to 200 accounts.
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PubMatic launches Audience Encore offering a way for audience monetization via deals
PubMatic this month announced the launch of Audience Encore, a way for publishers to monetize audience data. Audience Encore enables publishers to activate both data and inventory on programmatic, via deal IDs.
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Apple starts blocking all third-party cookies in Safari
The new versions of Safari in iOS and iPadOS 13.4 and Safari 13.1 on macOS, will block all third-party cookies by default, Apple’s WebKit team this week announced.
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The Trade Desk expands integration of Samba TV data into Australia
The Trade Desk this month announced the integration of Samba TV, at a global level, starting with Australia. Samba TV is a provider of consumer cross-screen television insights and analytics.
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Google to remove third-party pixels from YouTube, starting on June 2020
Google this month announced the deadline to remove all third party pixels from YouTube. Starting on June 1, 2020, all YouTube campaigns must have enabled Ads Data Hub linking to be eligible for third-party measurement.
